Cricket Australia Tells Fans: ‘Don’t Be A Daryl’ In New Campaign

Cricket Australia Tells Fans: ‘Don’t Be A Daryl’ In New Campaign
SHARE
THIS



Cricket Australia has launched a new M&C Saatchi Melbourne-created campaign that urges Australians to get to the cricket this summer and avoid missing out on future memories.

“‘Don’t Be A Daryl’ highlights the feeling of missing out on all of the memorable moments cricket offers up, and I am sure that plenty of Australians can associate with their own ‘Daryl’ moment,” said Cricket Australia general manager – media, communications & marketing, Ben Amarfio.

This summer will see Australia play host to arch rivals New Zealand, the West Indies and India at venues all around the country, with plenty of not-to-be-missed moments sure to take place, including the inaugural Day-Night ‘Pink-Ball’ Test at Adelaide Oval.

The campaign will run throughout the summer during the Commonwealth Bank Test Series against New Zealand and the West Indies, the Victoria Bitter One Day International Series against India, and the KFC T20 International against India, highlighting memorable moments in each of the international formats.

The 45s TVC for the upcoming CommBank Bank Test Series is currently airing nationally.

CREDITS:

Client: Cricket Australia

General Manager, Media, Communications & Marketing: Ben Amarfio

Head of Marketing: Sonia Bijelic

Marketing Manager: Panayiota Ward

Creative Agency: M&C Saatchi Melbourne

Managing Director: David Dahan

Executive Creative Director: Paul Taylor

Senior Creative Team: Mike Plumridge, Mathew Hine

Senior Producer: Zoe Rixon

Strategy Director: Kate Smither

Account Director: Nick Bollard, Christina Lalogianni

Designers; Adriano Russo, Anton Plews

Production Company: The Pound

Director:  Michael Shanks

Exec. Producer: Natalie Taylor

Director of Photography: Edward Goldner

Editor: Tim Isaacson

Please login with linkedin to comment

Lotto Ogilvy Public Relations

Latest News

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]