Cricket Australia Tells Fans: ‘Don’t Be A Daryl’ In New Campaign

Cricket Australia Tells Fans: ‘Don’t Be A Daryl’ In New Campaign
SHARE
THIS



Cricket Australia has launched a new M&C Saatchi Melbourne-created campaign that urges Australians to get to the cricket this summer and avoid missing out on future memories.

“‘Don’t Be A Daryl’ highlights the feeling of missing out on all of the memorable moments cricket offers up, and I am sure that plenty of Australians can associate with their own ‘Daryl’ moment,” said Cricket Australia general manager – media, communications & marketing, Ben Amarfio.

This summer will see Australia play host to arch rivals New Zealand, the West Indies and India at venues all around the country, with plenty of not-to-be-missed moments sure to take place, including the inaugural Day-Night ‘Pink-Ball’ Test at Adelaide Oval.

The campaign will run throughout the summer during the Commonwealth Bank Test Series against New Zealand and the West Indies, the Victoria Bitter One Day International Series against India, and the KFC T20 International against India, highlighting memorable moments in each of the international formats.

The 45s TVC for the upcoming CommBank Bank Test Series is currently airing nationally.

CREDITS:

Client: Cricket Australia

General Manager, Media, Communications & Marketing: Ben Amarfio

Head of Marketing: Sonia Bijelic

Marketing Manager: Panayiota Ward

Creative Agency: M&C Saatchi Melbourne

Managing Director: David Dahan

Executive Creative Director: Paul Taylor

Senior Creative Team: Mike Plumridge, Mathew Hine

Senior Producer: Zoe Rixon

Strategy Director: Kate Smither

Account Director: Nick Bollard, Christina Lalogianni

Designers; Adriano Russo, Anton Plews

Production Company: The Pound

Director:  Michael Shanks

Exec. Producer: Natalie Taylor

Director of Photography: Edward Goldner

Editor: Tim Isaacson

Please login with linkedin to comment

Lotto Ogilvy Public Relations

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.