Cricket Australia has launched a new M&C Saatchi Melbourne-created campaign that urges Australians to get to the cricket this summer and avoid missing out on future memories.
“‘Don’t Be A Daryl’ highlights the feeling of missing out on all of the memorable moments cricket offers up, and I am sure that plenty of Australians can associate with their own ‘Daryl’ moment,” said Cricket Australia general manager – media, communications & marketing, Ben Amarfio.
This summer will see Australia play host to arch rivals New Zealand, the West Indies and India at venues all around the country, with plenty of not-to-be-missed moments sure to take place, including the inaugural Day-Night ‘Pink-Ball’ Test at Adelaide Oval.
The campaign will run throughout the summer during the Commonwealth Bank Test Series against New Zealand and the West Indies, the Victoria Bitter One Day International Series against India, and the KFC T20 International against India, highlighting memorable moments in each of the international formats.
The 45s TVC for the upcoming CommBank Bank Test Series is currently airing nationally.
Client: Cricket Australia
General Manager, Media, Communications & Marketing: Ben Amarfio
Head of Marketing: Sonia Bijelic
Marketing Manager: Panayiota Ward
Creative Agency: M&C Saatchi Melbourne
Managing Director: David Dahan
Executive Creative Director: Paul Taylor
Senior Creative Team: Mike Plumridge, Mathew Hine
Senior Producer: Zoe Rixon
Strategy Director: Kate Smither
Account Director: Nick Bollard, Christina Lalogianni
Designers; Adriano Russo, Anton Plews
Production Company: The Pound
Director: Michael Shanks
Exec. Producer: Natalie Taylor
Director of Photography: Edward Goldner