Cricket Australia has launched #WATCHME, a campaign via Blood UTD promoting the Australian Women’s Cricket Team and the Rebel Women’s Big Bash League.
The campaign coincides with tickets going on sale for the 2018-19 Women’s International Cricket Season.
The #WATCHME campaign has launched with 6 second and 15-second teasers, digital activity, and promotion via player social media channels.
It is a bold celebration of the incredible feats of the Australian Women’s Cricket Team and a rallying cry for all of Australia to get behind their team and celebrate the team’s performances on the field, as well as the hard work it takes to be the best in the world.
#WATCHME is a challenge to the doubters, a uniting message for the believers, and a platform that will tell the stories of the great characters of the game and make the members of the Australian team household names.
A 60-second film for the campaign will be released in mid-August, and a 30-second TVC will begin airing from 1 September.
#WATCHME will also be rolled out across Print, Out of Home, and Digital, while a series of social videos will delve into the stories of players including captain Meg Lanning, Ash Gardner, Alyssa Healy, and Megan Schutt.
The #WATCHME campaign will also expand into the Rebel Women’s Big Bash League (WBBL) as the fourth season of the competition draws nearer, as well as a variation of the campaign for girls participation.
Cricket Australia executive GM of events & leagues Anthony Everard said: “As we saw with the positive public response to the Women’s Ashes last year and the ever-growing popularity of the WBBL, women’s elite cricket is going from strength to strength and we believe the #WATCHME campaign reflects this momentum and a fitting celebration of our athletes.
“It has been amazing to see the growth in support for the Australian Women’s Cricket Team over the past few years, and with #WATCHME we want to tell our players’ stories in a compelling way and in so doing mobilise all Australians to show their support for the team.”
Blood UTD ECD David Smith added: “Women’s elite cricket has been growing in prominence and popularity in Australia over the past few years and this campaign harnesses this momentum and potential to showcase these incredible athletes and their hard work to more people than ever before.
“It is a wonderful time to be involved in the sport.”
The Australian Women’s Cricket Team take on Trans-Tasman rivals, New Zealand in the Commonwealth Bank Women’s International Series this season, with the two sides to compete across three T20 Internationals (INTLs) and three One-Day Internationals (ODIs).