Cricket Australia Confirms Wrigley As Partner Of KFC Big Bash League

Cricket Australia Confirms Wrigley As Partner Of KFC Big Bash League
SHARE
THIS



Cricket Australia has announced that Wrigley has signed on as a league partner of the KFC Big Bash League (BBL) for the upcoming BBL|07 season.

The agreement also sees EXTRA chewing gum become the Official Gum of the Big Bash League.

The three-year deal builds on Wrigley’s successful first year as an official supplier of the BBL and will see EXTRA’s “Time to Shine” global campaign extends into the Big Bash.

The partnership will provide EXTRA with greater IP and activation rights in stadiums nationally across signage, umpire branding and vision screen, as well as on Cricket Australia digital and social platforms. Overall the deal builds a stronger association between EXTRA™ and the BBL, which has quickly become a staple of the summer for families across Australia.

Cricket Australia’s executive GM, broadcasting, digital media & commercial, Ben Amarfio, has welcomed the announcement of the partnership:

“We’re excited to welcome Wrigley as a league partner of the KFC Big Bash League and we’re looking forward to working with them as we head into BBL|07. EXTRA and their global “Time to Shine” platform aligns well with the entertaining and fun nature of the BBL.

“It’s fantastic that Wrigley has significantly expanded its relationship with Cricket Australia, having been an official supplier in BBL|06, as it demonstrates the strong value cricket represents to commercial partners. This announcement also marks the 8th new sponsor deal that Cricket Australia has signed this year.”

Wrigley Pacific Marketing Director, Alison Levins, said: “EXTRA is proud to extend our support of Australia’s Big Bash League as a major partner for the 2017/2018 season and beyond. Australia’s Big Bash League is a great fit for EXTRA – it’s youthful, energetic and fun for the whole family.

“For Wrigley, it’s all part of showing that EXTRA is at the ready, there to bring out your confidence in those moments when it’s your Time to Shine – whether you’re at the crease staring down a fast bowler, or in the stand cheering on your team.”

The Wrigley partnership deal follows the recent announcement that KFC has re-signed as naming rights partner of the Big Bash League for the next four years.

Please login with linkedin to comment

Cricket Australia kfc big bash Sports Marketing wrigley

Latest News

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]