Cricket Australia has announced that Wrigley has signed on as a league partner of the KFC Big Bash League (BBL) for the upcoming BBL|07 season.
The agreement also sees EXTRA chewing gum become the Official Gum of the Big Bash League.
The three-year deal builds on Wrigley’s successful first year as an official supplier of the BBL and will see EXTRA’s “Time to Shine” global campaign extends into the Big Bash.
The partnership will provide EXTRA with greater IP and activation rights in stadiums nationally across signage, umpire branding and vision screen, as well as on Cricket Australia digital and social platforms. Overall the deal builds a stronger association between EXTRA™ and the BBL, which has quickly become a staple of the summer for families across Australia.
Cricket Australia’s executive GM, broadcasting, digital media & commercial, Ben Amarfio, has welcomed the announcement of the partnership:
“We’re excited to welcome Wrigley as a league partner of the KFC Big Bash League and we’re looking forward to working with them as we head into BBL|07. EXTRA and their global “Time to Shine” platform aligns well with the entertaining and fun nature of the BBL.
“It’s fantastic that Wrigley has significantly expanded its relationship with Cricket Australia, having been an official supplier in BBL|06, as it demonstrates the strong value cricket represents to commercial partners. This announcement also marks the 8th new sponsor deal that Cricket Australia has signed this year.”
Wrigley Pacific Marketing Director, Alison Levins, said: “EXTRA is proud to extend our support of Australia’s Big Bash League as a major partner for the 2017/2018 season and beyond. Australia’s Big Bash League is a great fit for EXTRA – it’s youthful, energetic and fun for the whole family.
“For Wrigley, it’s all part of showing that EXTRA is at the ready, there to bring out your confidence in those moments when it’s your Time to Shine – whether you’re at the crease staring down a fast bowler, or in the stand cheering on your team.”
The Wrigley partnership deal follows the recent announcement that KFC has re-signed as naming rights partner of the Big Bash League for the next four years.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.