If ever we were concerned about privacy in the future of advertising, this article by Steve Tobak from Fox Business paints a horrifying picture. With dollars of epic proportions and mammoth companies watching our every move, Tobak is concerned about the future. An interesting read and food for thought for those working in advertising.
Everybody wants to be a somebody when they grow up. You know what I mean: the kind of somebody who is important and influential. Somebody who is well-off, well-respected and well-known.
Turns out, that may not be such a good idea after all.
If you do manage to achieve that lofty position, you will find yourself in the crosshairs of every advertiser on Earth. And, in the not-too-distant future, they will know everything about you. They will be able to find you anytime, anywhere. Like marketing Terminators with high-tech targeting capability, they will not stop, ever, until you are spammed.
Maybe I’m being a little dramatic … or maybe not. That sort of depends on how far advertisers and media companies are willing to go. But I bet you have no idea just how ruthless and crazed these people are about identifying, locating and saturating their targets.
You just might want to grab a stiff drink and have a seat before you read the rest. It is absolutely horrifying.
Read the full article here.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
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