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B&T > Media > The Creepy, Dystopian Future of Advertising
Media

The Creepy, Dystopian Future of Advertising

Staff Writers
Published on: 6th July 2016 at 10:56 AM
Staff Writers
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future of advertising
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Everybody wants to be a somebody when they grow up. You know what I mean: the kind of somebody who is important and influential. Somebody who is well-off, well-respected and well-known.

Turns out, that may not be such a good idea after all.

If you do manage to achieve that lofty position, you will find yourself in the crosshairs of every advertiser on Earth. And, in the not-too-distant future, they will know everything about you. They will be able to find you anytime, anywhere. Like marketing Terminators with high-tech targeting capability, they will not stop, ever, until you are spammed.

Maybe I’m being a little dramatic … or maybe not. That sort of depends on how far advertisers and media companies are willing to go. But I bet you have no idea just how ruthless and crazed these people are about identifying, locating and saturating their targets.

You just might want to grab a stiff drink and have a seat before you read the rest. It is absolutely horrifying.

Read the full article here.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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