Creative Creative shopper agency JPD has been appointed as the below the line agency for iconic jeans brand, Levi’s.
The partnership kicks off with Levi’s new menswear branding campaign planned for February 2017. JPD will develop the full BTL strategy with a particular focus on the path-to- purchase.
JPD brings a philosophy of working from the shelf backwards to uncover insights, overlaid with neuro-psychology, to deliver compelling shopper-centric strategies.
Managing director James Peltekis said the agency is incredibly excited about leveraging Levi’s rich heritage and brand awareness and applying contemporary insights.
“We have been collaborating closely with Levi’s to understand their challenges, along with consumer and shopper needs.” he said.
“So to be actively involved in their major campaign launch for 2017 is a great endorsement of our capabilities.”