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Reading: Creative Agency Launches Feminist Christmas Album “Hyrrs”
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B&T > Campaigns > Creative Agency Launches Feminist Christmas Album “Hyrrs”
Campaigns

Creative Agency Launches Feminist Christmas Album “Hyrrs”

Staff Writers
Published on: 12th December 2017 at 9:35 AM
Staff Writers
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UK creative agency Grey London has teamed up with Goldstein Music to release a feminist album of rewritten Christmas hymns designed to stick it to the patriarchy and raise money for women in need. You can hear some of the songs at the bottom of this article.

‘Hyrrs: Festive Hymns Made Feminist’ is a reworking of famous festive songs and covers issues including body shaming, workplace inequality, sexism and harassment.

The songs are available to download from iTunes, Google Play and Amazon, and stream from Spotify and Apply Music, with all proceeds going to Refuge, a national domestic violence charity which provides lifesaving support to thousands of women and children. Shockingly, 1 in 4 women in England and Wales are affected by violence in their lifetime.

Grey’s co-chief creative officer, Vicki Maguire said: “From Weinstein and Westminster to salaries and sexism, 2017 has shown how appalling it can be for women. That’s why we now want to make a statement about kicking everyday inequality in the baubles this Christmas, while raising money for an amazing cause that helps women.”

Speaking about the project, chief executive of Refuge Sandra Horley, CBE, said: “Everyday sexism is sadly still a fact of life and remains a root cause of violence against women.  The Hyrrs of the world are often accused of lacking a sense of humour. So, this is a divine opportunity for the Hymns of the world to see the funny side. Otherwise, guess who has the last laugh?”

The creatives behind the project are Christopher Keatinge and Tom Houser, who collaborated with copywriters Augustine Cerf and Laura Nunneley.  The album artwork uses ‘Lacuna’ – a typeface created by female typographer Imogen Ayres.

Grey London are promoting the songs as part of an ongoing pledge to fight against inequality.

Kick The Balls (Of Patriarchy)

Oh Sexism

More than Half of Working Women (Have Been Sexually Harassed)

Good Queen Wenceslas

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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