Independent creative agency Edge has added Nicole Gardner to the senior management team as executive director – account management. 

With over 20 years’ experience, Gardner takes up the role most recently from Quantcast. Prior to Quantcast, Gardner was general manager at McCann Sydney moving there as part of the leadership team after McCann acquired independent agency SMART.

Edge managing director David Stretch said: “Nicole is an extremely accomplished industry professional that is highly respected by everyone who has worked with her. She has a fabulous track record in leading strong teams and delivering results. We’re delighted to have her join the Edge team – we share a very aligned view on how we want to extend out to our clients our unique approach to fusing content & comms”.

Gardner added: “I am excited to be part of such an energised and passionate team at Edge especially as the business continues to grow by providing smart, creative communications that connect with consumers.”

Edge, over the past 12 months has won significant new accounts including WW (formerly Weight Watchers), Wattyl, NGS Super, Vero Insurance and Retail Food Group .