Universal Music Australia’s creative agency, BRING, has appointed Adam Ireland as general manager, brand partnerships.
Reporting to BRING MD Roddy Campbell, Ireland will focus on building commercial relationships and identifying brands who understand the power of investing in music and value the opportunity to work with some of the leading global and domestic artists via the world leader in music-based entertainment, Universal Music Group.
Ireland will tap into BRING and Universal Music Group’s custom insights and talent access to assist in crafting culturally compelling campaigns across live events, branded content and media solutions.
Ireland joins most recently from sports storytelling platform AthletesVoice, where he held the position of chief revenue officer.
Adam Ireland said: “I’m thrilled to be joining Roddy and the BRING /Universal Music Australia teams to help brands engage in partnerships and to participate in a truly incredible opportunity.
“There is endless data showing music is the number one passion point but, with authentic partnerships, brands can now reach new audiences and, with so many creative options available, it’s pretty hard to ignore.”
BRING managing director Roddy Campbell said: “We’re excited to welcome a senior sales leader of Adam’s calibre to the growing team at BRING.
“We saw a lot of parallels in his experience in helping brands win with the right partnerships with talent and passion point marketing.
“No doubt his varied media experience will be valuable, as we evolve our offering with bolstered distribution and insights.”