Web video production company, Creativa Videos, is expanding its business offering to include a new director’s collective designed to target agencies for TVC and Branded Content work, in a new offshoot company called Moda.
Moda has already signed a roster of eight directors each with their own unique visual and storytelling style, with a mixture of large scale international campaigns and quirky local campaigns under their belts.
“We are thrilled to be launching Moda into the production landscape here in Australia. With the breadth of exciting and challenging work that comes out of agencies here and in New Zealand we are really looking forward to getting our exciting list of directors in front of as many agencies as we can and getting them as excited about our directors and their storytelling abilities as we are,” said co-founder and owner of Creativa Videos and Moda Damian Blumenkranc.
Moda’s executive producer will be Thomas Elliott who has been involved with Creativa since early last year and has shepherded the development of the new business from its inception.
He had the following to say on how Moda will be different to the other Production Houses currently vying for agencies attentions: “Moda will be a totally unique offering in the landscape for agencies to choose from. While all our directors are locals many of them have spent more of their time over the last few years working more internationally than they have at home and I think from that experience they bring a unique global perspective on brands and brand related storytelling which is going to excite agencies and their clients.
“I also think our roster of directors is exciting and diverse. What we’ve really focused on in putting that list together was finding truly unique voices who will offer agencies and their clients a point of difference in their approach to each and every campaign.”