W Hotels, part of Marriott International, has announced the appointment of Craig Seaward as General Manager of the highly anticipated W Sydney.
Set to be the largest W hotel to open globally, W Sydney will mark a flagship opening in the third quarter of 2022 for the boundary-breaking luxury brand.
Seaward arrives in Sydney having spent the past 11 years as General Manager of the multi award-winning W Bali-Seminyak.
He successfully opened the Escape (resort) property and will continue to bring his expertise and game-changing management style to the W brand.
An experienced hotelier, Seaward is a global leader in the luxury lifestyle space and has spent 25 years working for premium hotels, predominantly with Starwood Hotels & Resorts, which merged with Marriott International in 2016. He was named General Manager of the Year 2018 for Marriott Luxury and Best General Manager in Indonesia at the 2019 World Luxury Hotel Awards.
He also held the position of General Manager at Sheraton Surabaya Hotel and Towers and Pakuwon Golf and Family Club in East Java, Sheraton Perth and Westin Chosun Beach, Pusan South Korea.
As General Manager for W Sydney, Seward will be responsible for overseeing all aspects of the final build, including recruitment and training of the 500+ team and managing all pre-launch activity to ensure the hotel opens to the highest standard.
Upon opening, he will direct the hotel’s day-to-day operations and be accountable for the commercial and operating strategy and performance of the hotel.
“I am thrilled and honoured to lead the W Sydney team. The hotel holds a prime position in Sydney’s leading entertainment district, and its bold design and electric energy will transform the Darling Harbour precinct and turn traditional luxury on its head,” said Craig Seaward.
“Australians are very familiar with and loyal to the W brand. During my time in Bali I hosted many guests from all over Australia who were totally hooked on the brand and the elevated guest experience we offer at W.”
“W Hotels is a global leader in the luxury lifestyle market and I have no doubt that W Sydney will further energise Australia’s hospitality scene with its lust for life culture, whilst delivering on W’s renowned Whatever/Whenever service philosophy for its guests.”
“Craig’s career with W Hotels and diverse skill-set will play a vital role in delivering a supreme experience for all guests to W Sydney,” said Sean Hunt, Area Vice President ANZP at Marriott International.
“W Sydney is one of our most futuristic and exciting projects to date that will deliver nothing short of an incredible guest experience coupled with W’s iconic brand of customer service and bold design.”
The anchor of the ‘Ribbon’ development designed by highly acclaimed global Architects, HASSEL, and prominent London based interior design agency, Bowler James Brindley, W Sydney will showcase 586 stylish guestrooms, suites and studios, with stellar city and harbour views.
The hotel will also feature a two storey rooftop bar, Level 29 WET Deck with heated infinity pool overlooking Darling Harbour, AWAY Spa, state-of-the-art FIT gym, all-day dining restaurant, Living Room bar, Food Truck, over 1100sqm of event space and direct access into the heart of Darling Harbour waterfront precinct as guests step out of the hotel.
The Ribbon, named for its undulating form that rises through two elevated roadways on Sydney’s Darling Harbour, will create a spectacular waterfront experience, providing enhanced ground level activation, sightlines over the Harbour and pedestrian links across Cockle Bay and from the Harbour through to Darling Quarter and the Sydney Convention & Exhibition Centre.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]