CRA CEO Says Contingency Plans In Place For Radio Amid COVID-19

CRA CEO Says Contingency Plans In Place For Radio Amid COVID-19
SHARE
THIS



Commercial Radio Australia chief executive Joan Warner has delivered a message to the industry amid the COVID-19 pandemic, reassuring there are contingency plans in place for the 260 commercial radio channels across the country.

As Australians start isolate and practice social distancing, Warner said all 260 commercial radio stations around Australia – including 220 in regional areas – have contingency plans and procedures in place to work with emergency and essential services organisations to ensure accurate and timely broadcasts as required.

Via a new Radio Alive newsletter, Warner said radio “has a more important role than ever” to keep audiences well-informed as the world grapples with the coronavirus outbreak.

She said: “Isolation policies, remote working, closures of community meeting places and rapidly changing circumstances mean listeners and businesses will rely on radio for information, entertainment and to stay in touch with breaking news relevant to their local area.”

While the radio boss said the “full impact of the coronavirus on ad spend and the media and marketing industries is uncertain”, it’s essential for governments and businesses to keep communicating with their customers during these challenging times. She said “radio remains an important and effective channel” to do that.

Warner added: “The industry will manage short term priorities but stay focused on our medium and longer term strategies to grow radio audiences and revenue through the development of podcasting, the introduction of hybrid measurement, the industry ad buying platform RadioMATRIX, DAB+ and voice tech.”

 

Please login with linkedin to comment

Commercial Radio Australia

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]