CRA approves gold standard software providers

CRA approves gold standard software providers

Commercial Radio Australia has confirmed the gold standard software providers who have achieved full accreditation and completed the final testing.

See the full release below for the gold standard software providers.

"All provisional Gold Standard software suppliers have now achieved final accreditation and are fully-endorsed by Commercial Radio Australia (CRA).  The providers that have completed final testing and have Gold Standard accreditation are:

  • GfK Retail and Technology Australia Pty Ltd (GfK),
  • Landsberry & James Marketing Pty Ltd (L&J)
  • Roy Morgan Research,
  • Telmar International Inc
  • Total Exact Solutions Australia Pty Limited

Commercial Radio Australia, chief executive officer, Joan Warner said: “Ian Garland, managing director of Milton Data has worked closely with each of the software providers to ensure that the tested calculations are consistent with Gold Standard and operational.” 

The radio audience data from new provider GfK can now be accessed by subscribers through the above accredited radio analysis software packages, rather than being tied to one single radio analysis software package. 

Gold Standard accredited software use a common calculation base and standard industry language, terms and parameters. 

The administrator of the Gold Standard Ian Garland, managing director of Milton Data Pty Ltd, explained: “We have tested all of the software systems against a wide variety of metrics and are pleased to see that all of the accredited providers are providing results consistent with the industry currency.

   

The list of Gold Standard certified software suppliers is available on CRA website.

The five year radio audience contract with GfK introduces an e-diary for computers, tablets and mobile phones, synchronised across the platforms and compatible with all operating systems.  The much anticipated first metropolitan survey results will be released on Tuesday, March 11."




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]