B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: CRA approves gold standard software providers
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > CRA approves gold standard software providers
Media

CRA approves gold standard software providers

Staff Writers
Published on: 27th February 2014 at 1:34 PM
Staff Writers
Share
2 Min Read
SHARE

Commercial Radio Australia has confirmed the gold standard software providers who have achieved full accreditation and completed the final testing.

See the full release below for the gold standard software providers.

"All provisional Gold Standard software suppliers have now achieved final accreditation and are fully-endorsed by Commercial Radio Australia (CRA).  The providers that have completed final testing and have Gold Standard accreditation are:

  • GfK Retail and Technology Australia Pty Ltd (GfK),
  • Landsberry & James Marketing Pty Ltd (L&J)
  • Roy Morgan Research,
  • Telmar International Inc
  • Total Exact Solutions Australia Pty Limited

Commercial Radio Australia, chief executive officer, Joan Warner said: “Ian Garland, managing director of Milton Data has worked closely with each of the software providers to ensure that the tested calculations are consistent with Gold Standard and operational.” 

The radio audience data from new provider GfK can now be accessed by subscribers through the above accredited radio analysis software packages, rather than being tied to one single radio analysis software package. 

Gold Standard accredited software use a common calculation base and standard industry language, terms and parameters. 

The administrator of the Gold Standard Ian Garland, managing director of Milton Data Pty Ltd, explained: “We have tested all of the software systems against a wide variety of metrics and are pleased to see that all of the accredited providers are providing results consistent with the industry currency.

   

The list of Gold Standard certified software suppliers is available on CRA website.

The five year radio audience contract with GfK introduces an e-diary for computers, tablets and mobile phones, synchronised across the platforms and compatible with all operating systems.  The much anticipated first metropolitan survey results will be released on Tuesday, March 11."

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?