American fast food chain Zaxby’s specialises in chicken wings, burgers and salads and for those unfamiliar with the brand, has a “deep south” identity, so much so it only operates in America’s deep south.
So, it’s latest campaign is arguably as on-song as it is totally ludicrous.
The spot stars a cowboy riding a giant Zaxby’s buffalo wing and is all set to a country tune that bellows, “Guy on a Buffalo Wiiiiiing. On a Buffalo Wiiiiiing”.
The work of Tennessee-based creative agency Tombras, the spot also stars singing cameos from a bobcat, squirrel and a hedgehog. Check out the lunacy below:
And, judging by the social media reaction to the ad, people are loving the work:
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