“Ad Of The Year!” Cowboy Rides Giant Chicken Wing In Oddball Spot For Fast Food Chain

“Ad Of The Year!” Cowboy Rides Giant Chicken Wing In Oddball Spot For Fast Food Chain

American fast food chain Zaxby’s specialises in chicken wings, burgers and salads and for those unfamiliar with the brand, has a “deep south” identity, so much so it only operates in America’s deep south.

So, it’s latest campaign is arguably as on-song as it is totally ludicrous.

The spot stars a cowboy riding a giant Zaxby’s buffalo wing and is all set to a country tune that bellows, “Guy on a Buffalo Wiiiiiing. On a Buffalo Wiiiiiing”.

The work of Tennessee-based creative agency Tombras, the spot also stars singing cameos from a bobcat, squirrel and a hedgehog. Check out the lunacy below:

And, judging by the social media reaction to the ad, people are loving the work:

 

 

 

 

 

 

 




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