Wella Professionals and Courtney Act (aka Shane Jenek) have partnered in a social campaign that talks to how colour is a metaphor for individuality and identity.
By Mango Communications, part of DDB Group, the video features Courtney and a cross-section of Sydney’s queer community, all dancing, wearing and celebrating colour in their own unique way.
This is the second year of Wella Professionals has been a major partner of the Sydney Gay & Lesbian Mardi Gras and the official hair partner, lending their support and colourful skills to the iconic parade.
Coty Professional Beauty GM for AUNZ Max Amen said: “We are incredibly excited to kick off our 2019 campaign in colour with Courtney Act and Sydney Gay & Lesbian Mardi Gras.
“In the wake of our most innovative colour launch to date, we couldn’t be prouder to celebrate and represent one of the most vibrant, expressive and inclusive communities in the beauty industry”.
In the video, Courtney Act said: “Colour is on a spectrum that never ends. It has the ability to define and create whoever you want to be.”
“It has been a pleasure working with Wella Professionals for this year’s Mardi Gras festival, and helping to spread their message of ‘Love In Colour”.
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
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As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]