Wella Professionals and Courtney Act (aka Shane Jenek) have partnered in a social campaign that talks to how colour is a metaphor for individuality and identity.
By Mango Communications, part of DDB Group, the video features Courtney and a cross-section of Sydney’s queer community, all dancing, wearing and celebrating colour in their own unique way.
This is the second year of Wella Professionals has been a major partner of the Sydney Gay & Lesbian Mardi Gras and the official hair partner, lending their support and colourful skills to the iconic parade.
Coty Professional Beauty GM for AUNZ Max Amen said: “We are incredibly excited to kick off our 2019 campaign in colour with Courtney Act and Sydney Gay & Lesbian Mardi Gras.
“In the wake of our most innovative colour launch to date, we couldn’t be prouder to celebrate and represent one of the most vibrant, expressive and inclusive communities in the beauty industry”.
In the video, Courtney Act said: “Colour is on a spectrum that never ends. It has the ability to define and create whoever you want to be.”
“It has been a pleasure working with Wella Professionals for this year’s Mardi Gras festival, and helping to spread their message of ‘Love In Colour”.
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]
Florida’s chief financial officer on Monday (local time) told the International Olympic Committee that Florida would be happy to host the Olympics amid speculation that current host Japan may back out. Jimmy Patronis sent a letter to Thomas Bach, the head of the IOC, as Agence France-Presse reports, “to encourage you to consider relocating the […]
There are few industries that have been hit harder by the coronavirus pandemic than events, with agencies forced to pivot in surprising and innovative directions to survive. Nigel Ruffell is the director of The Company We Keep, a live brand experience agency that hosts events at 15,000 pax, and opened its doors in 2018. With […]
Australian business and finance expert Ross Greenwood has signed exclusively with Sky News Australia as business editor and anchor of Business Weekend. With more than 40 years’ experience covering business news in Australia and around the world, Greenwood brings expertise to the role of Sky News business editor where he will lead the network’s business […]