Aussie clothing brand Country Road has kicked off the New Year with the launch of digital initiative LIVE WITH US.
As the digital expression of the brand’s lifestyle philosophy, LIVE WITH US will provide a wealth of insider tips, profiles and curated posts from tastemakers both here and around the globe, highlighting fashion, living, culture, travel, entertaining and design.
LIVE WITH US comes as a natural progression for the brand, distilling its unique approach to modern Australian life into the ultimate insider’s perspective into the world of Country Road.
Country Road’s managing director, Sophie Holt said, “We’re excited to share our creativity with readers. we envisage LIVE WITH US as a place to escape the day-to-day, feel inspired, surprise and above all, feel as though they have just spent time with a stylish, in-the-know friend.”
Principal to the direction and tone will be LIVE WITH US editor Natasha Inchley. Current contributor at Vogue Australia and editor of her own website Moda Familia, Natasha’s expertise will ensure distinctive, engaging and aspirational content.
Editor Natasha Inchley describes what drew her to the unique project; “LIVE WITH US is a celebration of Country Road’s aesthetic, its clever creative friends and all the simple pleasures that make daily life seem that much more beautiful and interesting. A visual and cultural treat, the site is a mix of compelling ideas and, most excitingly, it offers a sneak-peek into the lives of some of Australia’s most intriguing talents.”
As LIVE WITH US launches readers will gain access to a guided tour of Sophie Lee’s summer home in Palm Beach, a glimpse into stylist Sibella Court’s studio work space, be privy to Holt’s must see Paris itinerary and be taken behind the scenes with the creative teams at Country Road, plus many more compelling features.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]