“Could This Year Get Any Better?” The Whole COVID Malarkey Spoofed In Glorious Fast Food Spot

“Could This Year Get Any Better?” The Whole COVID Malarkey Spoofed In Glorious Fast Food Spot
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For most of us, 2020’s been about as riveting as a death of a pet.

So, it’s wonderful to see US fast food chain Cafe Rio trying to put a positive spin on things in a wonderfully funny new TVC promoting the return of carne asada to its menu. Carne asada is a sort of barbecued Mexican steak dish, apparently.

The ad stars actor and comedian Regan Burns (How I Met Your Mother, Supernatural) alongside his actual wife and two kids and was filmed entirely in the family’s Los Angeles home in an eight-hour take that also included several outtake clips which you can check out on YouTube.

The work of creative agency Funworks, the idea behind the ad came from a virtual workshop the agency held with Cafe Rio execs and some of the restaurant’s customers.

Check out the wonderfully witty spot below:

CREDITS

Client: Cafe Rio Mexican Grill
Campaign: Best News of the Year

Agency: Funworks
CCO: Craig Mangan
Copywriter: Ray Hobbs
Art Director: Brian Fink
Account Director: Claire Crozier
Account Manager: Jodi Naglie
Assistant Account Manager: Shelby Kennedy
Producer: Ashley Henderson

Prod Co: Superfriends
Producer: Elizabeth Simler

Editorial: The Den Editorial
Editor: Andrew Ratzlaff
Executive Producer: Mary Ellen Duggan

Color/Finish: The Mission Studio
Colorist: Gizmo Rivera
Producer: Jessica Locke, Ryan Meredith

Sound Mix: Swell Music & Sound
Sound Engineer: Elad Marish
Producer: Marc Mannino

Music Co: Swell Music & Sound
Song: “Zamba De La Despedida”
Composer: Horacio Valdivieso

Music Co: Marmoset
Song: “Kaljinka”
Composer: Shazalakazoo, Milan Djuric, Uros Petkovic

Music Co: Storyblocks
Song: “Durango Bazar”
Composer: Claudio Ottaviano, Renato Podesta, Jacopo Delfini

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Ad campaigns Cafe Rio

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