For most of us, 2020’s been about as riveting as a death of a pet.
So, it’s wonderful to see US fast food chain Cafe Rio trying to put a positive spin on things in a wonderfully funny new TVC promoting the return of carne asada to its menu. Carne asada is a sort of barbecued Mexican steak dish, apparently.
The ad stars actor and comedian Regan Burns (How I Met Your Mother, Supernatural) alongside his actual wife and two kids and was filmed entirely in the family’s Los Angeles home in an eight-hour take that also included several outtake clips which you can check out on YouTube.
The work of creative agency Funworks, the idea behind the ad came from a virtual workshop the agency held with Cafe Rio execs and some of the restaurant’s customers.
Check out the wonderfully witty spot below:
Client: Cafe Rio Mexican Grill
Campaign: Best News of the Year
CCO: Craig Mangan
Copywriter: Ray Hobbs
Art Director: Brian Fink
Account Director: Claire Crozier
Account Manager: Jodi Naglie
Assistant Account Manager: Shelby Kennedy
Producer: Ashley Henderson
Prod Co: Superfriends
Producer: Elizabeth Simler
Editorial: The Den Editorial
Editor: Andrew Ratzlaff
Executive Producer: Mary Ellen Duggan
Color/Finish: The Mission Studio
Colorist: Gizmo Rivera
Producer: Jessica Locke, Ryan Meredith
Sound Mix: Swell Music & Sound
Sound Engineer: Elad Marish
Producer: Marc Mannino
Music Co: Swell Music & Sound
Song: “Zamba De La Despedida”
Composer: Horacio Valdivieso
Music Co: Marmoset
Composer: Shazalakazoo, Milan Djuric, Uros Petkovic
Music Co: Storyblocks
Song: “Durango Bazar”
Composer: Claudio Ottaviano, Renato Podesta, Jacopo Delfini