As anyone who’s had one will attest, newborn babies can be as expensive as they are delightfully cute.
And that’s the premise of a new campaign for French hypermarket retailer E. Leclerc.
The spot’s the work of Parisian agency BETC and follows a young woman discovering she’s pregnant and announcing the news to her slightly terrified partner.
B&T won’t spoil the gag and check it out for yourself below:
