The Cost Of Having A Baby Put Under The Spotlight In Cute French Campaign

The Cost Of Having A Baby Put Under The Spotlight In Cute French Campaign

As anyone who’s had one will attest, newborn babies can be as expensive as they are delightfully cute.

And that’s the premise of a new campaign for French hypermarket retailer E. Leclerc.

The spot’s the work of Parisian agency BETC and follows a young woman discovering she’s pregnant and announcing the news to her slightly terrified partner.

B&T won’t spoil the gag and check it out for yourself below:




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Ad campaigns BETC Paris E. Leclerc

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