Cosmopolitan Australia magazine has tallied up a record number of votes for its 11th annual Women of the Year Awards.
The awards recognise Australia’s most inspiring, extraordinary and talented women and their achievements across nine diverse categories.
Keshnee Kemp, editor of Cosmopolitan, said she was excited to see that this year’s impressive Women of the Year line-up has resonated so strongly with Australian women.
“This year we wanted the Women of the Year nominees to be seen by more women than ever before,” she said.
“By leveraging our print and digital assets across the Bauer network and working closely with the nominees, we have received a record number of votes at over 49,000.”
A total of 45 finalists were chosen in categories of entrepreneur, performer, social media star (fashion, beauty, fitness and travel), fashion designer, game changer, TV and radio personality, and sport.
Some of the finalists included Frank Body founders Bree Johnson and Jess Hatzis; actress Nicole da Silva; singer Samantha Jade; Nadia Fairfax of Fairfax Journal; Elle Ferguson of They All Hate Us; beauty vlogger Lauren Curtis; fitness guru Ashy Bines; KIIS radio host and The Bachelorette star Sophie Monk; NSW Premier Gladys Berejiklian; Mara & Mine designer Jasmine Yarbrough; and surfing world champion Tyler Wright.
Their stories were featured in both the September and November issues of Cosmopolitan and across its digital platforms.
Assets were also provided to all finalists to share via their own digital and social platforms to encourage their audiences to vote for their favourites across the nine categories.
Bauer Xcel Media leveraged its 10 million network-wide Facebook fans to drive users to vote for their favourite finalists, resulting in a 470 per cent increase in voting numbers year on year.
The voting page – which boasted improved user experience optimised for Cosmo’s mobile-first audience – was also pushed via creative executions on Instagram and Stories to Cosmo’s 110K+ followers, regular EDM sends, on-site content teasers around the Bauer Xcel network and in content in the dedicated Women of the Year section on cosmopolitan.com.au.