Bauer Media’s women’s magazine, Cosmopolitan, is going mobile with the launch of a new app of the magazine.
The iPhone app is a Bauer Media first and signals the next phase in Bauer’s direction and innovation and has already generated 3,500 new subscribers since its release last Friday.
“The app. is a great addition to the Cosmo brand and is an exciting proposition for both our reader and editorial team,” Bronwyn McCahon, Cosmopolitan editor, said.
“We now curate content that spans print, tablet, website, social media and now in mobile app. form, offering endless possibilities for the way in which package up content for our consumer.”