Strategic and corporate advisory firm Pottinger has appointed Sydney advertising agency Zoo to develop its new print campaign.

The campaign aims to raise awareness of and generate leads for the Pottinger brand.

The campaign titled, ‘Problems Get Harder as You Get Older’, takes a clever approach using creativity and wit to simplify the complex world of financial advisory services.

“We chose Zoo as they not only provided quality and integrity, but also the commitment and the passion that we insist on delivering to our clients,” said Pottinger Joint CEO, Cassandra Kelly.

“We simply loved the thinking behind Zoo’s campaign and believe that it’s not only very clever, but very insightful of our business and our market. It has been a delight to work with such talented and creative individuals who care about what we do.”

“It was important for us to understand the client’s challenges and objectives and I believe we were able to address these in a unique and memorable campaign,” said Zoo Managing Director, Simon Cubbin.

“We love working collaboratively with clients and being challenged. To create great work, you have to ask the right questions and engage in an open discussion with the client.”

The campaign will be entered into next year’s Cannes Lions International Festival of Creativity – the world’s biggest annual awards show and festival for professionals in the creative communications industry.

Zoo’s Sydney office continues to win an array of new clients and develop creative lead work for both big and small brands. Zoo recently commenced working for Hanson – one of the world’s leading suppliers of premixed concrete – implementing a campaign to launch its new Mini Trucks to the home renovator market in Australia. The outdoor promotion entitled, ‘Mini trucks, many jobs’ is designed to have the trucks acting as mobile billboards, drawing attention from the public as they move from job to job.

Zoo has also commenced work on a number of other brands including: Cathay Pacific Airlines, The Australian Department of Foreign Affairs, Taiwan Tourism Bureau, Australian Institute of Music, COAG Reform Council, Talking Stones, Thorn Equipment Finance and Tycen Demolition.

The agency has recently appointed a number of key personnel to senior positions to support its growing portfolio and will be adding new members to its management team later this month.

Zoo Advertising is an agency network with offices in Sydney, Melbourne and Canberra.