Advisory Firm Pottinger Appoints Sydney’s Zoo Agency

Colored pencils with pencil shavings and pencil sharpener.

Strategic and corporate advisory firm Pottinger has appointed Sydney advertising agency Zoo to develop its new print campaign.

The campaign aims to raise awareness of and generate leads for the Pottinger brand.

The campaign titled, ‘Problems Get Harder as You Get Older’, takes a clever approach using creativity and wit to simplify the complex world of financial advisory services.

“We chose Zoo as they not only provided quality and integrity, but also the commitment and the passion that we insist on delivering to our clients,” said Pottinger Joint CEO, Cassandra Kelly.

“We simply loved the thinking behind Zoo’s campaign and believe that it’s not only very clever, but very insightful of our business and our market. It has been a delight to work with such talented and creative individuals who care about what we do.”

“It was important for us to understand the client’s challenges and objectives and I believe we were able to address these in a unique and memorable campaign,” said Zoo Managing Director, Simon Cubbin.

“We love working collaboratively with clients and being challenged. To create great work, you have to ask the right questions and engage in an open discussion with the client.”


The campaign will be entered into next year’s Cannes Lions International Festival of Creativity – the world’s biggest annual awards show and festival for professionals in the creative communications industry.

Zoo’s Sydney office continues to win an array of new clients and develop creative lead work for both big and small brands. Zoo recently commenced working for Hanson – one of the world’s leading suppliers of premixed concrete – implementing a campaign to launch its new Mini Trucks to the home renovator market in Australia. The outdoor promotion entitled, ‘Mini trucks, many jobs’ is designed to have the trucks acting as mobile billboards, drawing attention from the public as they move from job to job.

Zoo has also commenced work on a number of other brands including: Cathay Pacific Airlines, The Australian Department of Foreign Affairs, Taiwan Tourism Bureau, Australian Institute of Music, COAG Reform Council, Talking Stones, Thorn Equipment Finance and Tycen Demolition.

The agency has recently appointed a number of key personnel to senior positions to support its growing portfolio and will be adding new members to its management team later this month.

Zoo Advertising is an agency network with offices in Sydney, Melbourne and Canberra.

Please login with linkedin to comment

2014 Cannes Lions brand ambassador Clemenger BBDO Sydney Instagram ads Outdoor Campaign pepsi

Latest News

Klarna Launches Carbon Footprint Insights For 90 Million Customers
  • Marketing

Klarna Launches Carbon Footprint Insights For 90 Million Customers

Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]

Will AR Get Rid Of Shop Changerooms?
  • Technology

Will AR Get Rid Of Shop Changerooms?

Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]


by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]