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Reading: Corona Pens Powerful Ocean Pollution Letter And All From Ocean Plastic
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B&T > Campaigns > Corona Pens Powerful Ocean Pollution Letter And All From Ocean Plastic
Campaigns

Corona Pens Powerful Ocean Pollution Letter And All From Ocean Plastic

Staff Writers
Published on: 13th June 2022 at 10:27 AM
Staff Writers
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Mexican beer brand Corona is throwing its weight behind World Oceans Day with a new campaign highlighting the amount of plastics in our oceans.

Working alongside its creative agency, the legendary Wieden+Kennedy Portland,  Corona took to a filthy Mexican beach on the Yucatan Peninsula to pen a powerful letter about the environment and all from the rubbish that had accrued on the beach.

“These words are written in ocean plastic,” the ad begins. “They could go on forever. But words won’t solve anything. We need plastic gone from beached like this one and businesses like ours.”

Some 300 million tons of plastic collects in the world’s oceans every year, accounting for around 80 percent of marine debris overall.

Check out the powerful spot, called “The Plastic Letter, below:

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TAGGED: corona, Wieden+Kennedy Portland
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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