Mexican beer brand Corona is throwing its weight behind World Oceans Day with a new campaign highlighting the amount of plastics in our oceans.
Working alongside its creative agency, the legendary Wieden+Kennedy Portland, Corona took to a filthy Mexican beach on the Yucatan Peninsula to pen a powerful letter about the environment and all from the rubbish that had accrued on the beach.
“These words are written in ocean plastic,” the ad begins. “They could go on forever. But words won’t solve anything. We need plastic gone from beached like this one and businesses like ours.”
Some 300 million tons of plastic collects in the world’s oceans every year, accounting for around 80 percent of marine debris overall.
Check out the powerful spot, called “The Plastic Letter, below:
