FORWARD Agency announced that they have been appointed by Cornerstone OnDemand as its PR agency of record for Australia and New Zealand.
Cornerstone provides cloud-based human capital management software to help organisations realise the potential of the modern workforce.
The appointment will see FORWARD working across all of Cornerstone OnDemand’s PR activities, including media relations, thought leadership, media content creation and event support.
Gill Metzger, senior director of marketing for the Asia Pacific and Japan at Cornerstone, said: “FORWARD Agency impressed us with their experience and understanding of our industry.
“The ideas they’ve proposed will help us elevate our brand to the next level, and are well-aligned to our core values.
“We are excited to be working with them and look forward to what our collaborative efforts will bring.”
FORWARD Agency founder and managing director Fergus Kibble said: “We are thrilled to be working with Cornerstone.
“The workplace and workforce of the future represent opportunity for every organisation across all sectors, and the innovation in this space is impressive. We are looking forward to helping Cornerstone tell these stories and raising awareness of the latest trends in this space.”