Independent creative agency Core has channelled Blondie’s hit song ‘Call Me’ as the inspiration for an integrated campaign on behalf of QBE Insurance Australia, highlighting the insurer’s 100 per cent commitment to customers.
Reworking the American rock band’s 1980s number one classic, Core has again used premium animation, which has become synonymous with the QBE brand.
The campaign includes 30 and 15 second TVC and radio spots, OOH, digital, social, search and internal communications and encourages potential customers to call or click QBE for their home and car insurance.
Christian Finucane, founder and creative partner at Core said, “Call Me is an anthemic song and brings to life QBE’s ongoing commitment to their customers. We’re delighted with the outcome.”
Bettina Pidcock, executive general manager marketing at QBE added, “We are focussed on providing great value insurance and this campaign reinforces that in an energetic and joyful way.”
Client: QBE Insurance
General Manager, Marketing: Bettina Pidcock,
National Marketing Manager: Gabby Tyler
Team Leader B2C: Rob Jones
Creative Agency: Core
Creative Partners & Founders: Christian Finucane and Jon Skinner
Copywriter: Jon Skinner, Anthony Ortuso
Art Director: Christian Finucane, Jari Kennedy
Strategy Director: Simon Rich
Designer: Kent Stewart
Account Director: Rebecca Scott
Account Manager: Lucy Almond
Account Executive: Joey Rosslind
Production: Kirsten Caly
Production House: Mighty Nice
Director: Alex Grigg
ECD: Darren Price
CD: Softly Dunstan
Head of Production: Gabrielle Joosten, Jane Reynolds
Music and Sound: Sonar
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