B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Core Agency Tells Pet Owners To ‘Nourish Them’ In New TVCs For Pet Circle
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The Core Agency Tells Pet Owners To ‘Nourish Them’ In New TVCs For Pet Circle
AdvertisingCampaigns

The Core Agency Tells Pet Owners To ‘Nourish Them’ In New TVCs For Pet Circle

Tim Addington
Published on: 13th March 2018 at 11:38 AM
Tim Addington
Share
1 Min Read
SHARE

Sydney-based creative firm The Core Agency has launched a creative campaign for online pet supplies company Pet Circle.

The campaign leverages Pet Cirle’s new ‘Nourish them’ core idea created by the agency. It includes 30-second and 15-second TVCs, along with outdoor and digital executions.

Christian Finucane, founder and creative partner at The Core Agency, said: “We’re really pleased with this new work for Pet Circle.

“Its simple message will help power the growth of our client. It’s always a bit nerve-wracking filming animals, but the guys at Photoplay did an amazing job on the day.”

CREDITS

Client: Pet Circle

Marketing director: Juvita Janto

Creative: The Core Agency

Creative partners: Christian Finucane and Jon Skinner

Strategy director: Simon Rich

Senior copywriter: Dave Glen

Senior art director: Simone Parravicini

Junior art director: Valeria Camin

Managing director: Jane Callister

Account manager: Max Whitehouse

Senior producer: Bill Doig

Production: Photoplay

Director: Gary John

Producer: Bonnie Fay

Post-production: The Editors

Audio: Smith & Western

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Pet Circle, the core agency
Share
By Tim Addington
Follow:
Communications professional with 15 years experience working in journalism, publishing and public relations for leading newspapers, magazines and PR agencies in the UK, Middle East and Australia. Currently working as executive director at peak trade association Publishers Australia after spending close to two years as communications director for independent Sydney advertising agency The Works in addition to providing PR consulting for media agencies, strategic marketing consultancies and experiential companies. Prior to The Works I was associate publisher and editor of leading advertising, marketing and media title, B&T, managing online and print editions, events and awards. Before moving to Australia I worked as editor of marketing and advertising magazine Campaign Middle East in Dubai, again overseeing online and the print magazine as well as developing and implementing educational and award events. Previously worked in public relations and UK national daily newspapers. Specialities include, strategic management, PR strategy, crisis management, media relations, writing, editing, event and people management.

Latest News

Energy Australia Faces Landmark Greenwashing Case Over “Go Neutral” Claims
14/05/2025
Katie Page’s Crusade To Illuminate Australia’s Women Through Advocacy, Education & Sponsorship
14/05/2025
TV Ratings (13/05/2025): Primary Equation Stumps Maths Expert As The Floor Continues Ratings Dominance
14/05/2025
Jack Link’s & MrBeast Announce Global Partnership, Launching New Line Of Beef Jerky
14/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?