The Core Agency Appoints Simon Rich As Strategy Director

The Core Agency Appoints Simon Rich As Strategy Director
SHARE
THIS



Sydney independent, The Core Agency, has appointed Simon Rich as its strategy director following a series of new business wins and existing client growth.

Rich (pictured left above) is a highly experienced strategy director having worked in Australia and internationally across FMCG, financial, automotive and retail sectors.

He joins The Core Agency after five years in the UK where he worked at agencies included M&C Saatchi, VCCP, JWT, Cheil Worldwide and Publicis. Before leaving his home town of Melbourne, he was director of planning at Grey Group and head of planning at FCB. He has worked on some of the world’s most well-known brands including NatWest, HSBC, nab, AXA, Dixons Retail, Mars Inc, Kraft, Simplot, Samsung, O2 and Honda.

Rich, who had been working at The Core Agency on a freelance basis, will also join the leadership team of creative partners Jon Skinner and Christian Finucane and recently promoted managing director Jane Callister.

Christian Finucane said: “Since the start of the year we’ve had considerable new and organic business growth and the time is right for us to bring on a permanent strategy director as we continue to push forward. Simon has a wealth of experience working on leading brands while at agencies in both Australia and the UK and he is a valuable addition to the agency, our clients and the leadership team.”

Rich added: “The guys at The Core Agency are passionate, talented and have a wealth of experience. They intuitively get strategy and they are down to earth, which makes the agency a very exciting and collaborative place to work. It’s great to be teaming up with Jane again; we achieved a lot working together on financials and FMCG whilst at Grey and I am loving the challenge of helping The Core Agency’s clients go from strength to strength.”

Jane Callister said: “Having worked with Simon while he was at Grey I am delighted that he has joined The Core Agency. We had a strong partnership working on brands including AXA, Simplot, OceanSpray and TAC and I know his strategic insights will prove invaluable to our clients.”

Since the start of the year The Core Agency has won work for the Australian Nursing & Midwifery Federation and The Fred Hollows Foundation, as well as growth from existing clients QBE Insurance, Sydney Airport Parking and RSVP.

Picture: Simon Rich and Jane Callister

Please login with linkedin to comment

simon rich the core agency

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]