The Core Agency Appoints Simon Rich As Strategy Director

The Core Agency Appoints Simon Rich As Strategy Director
SHARE
THIS



Sydney independent, The Core Agency, has appointed Simon Rich as its strategy director following a series of new business wins and existing client growth.

Rich (pictured left above) is a highly experienced strategy director having worked in Australia and internationally across FMCG, financial, automotive and retail sectors.

He joins The Core Agency after five years in the UK where he worked at agencies included M&C Saatchi, VCCP, JWT, Cheil Worldwide and Publicis. Before leaving his home town of Melbourne, he was director of planning at Grey Group and head of planning at FCB. He has worked on some of the world’s most well-known brands including NatWest, HSBC, nab, AXA, Dixons Retail, Mars Inc, Kraft, Simplot, Samsung, O2 and Honda.

Rich, who had been working at The Core Agency on a freelance basis, will also join the leadership team of creative partners Jon Skinner and Christian Finucane and recently promoted managing director Jane Callister.

Christian Finucane said: “Since the start of the year we’ve had considerable new and organic business growth and the time is right for us to bring on a permanent strategy director as we continue to push forward. Simon has a wealth of experience working on leading brands while at agencies in both Australia and the UK and he is a valuable addition to the agency, our clients and the leadership team.”

Rich added: “The guys at The Core Agency are passionate, talented and have a wealth of experience. They intuitively get strategy and they are down to earth, which makes the agency a very exciting and collaborative place to work. It’s great to be teaming up with Jane again; we achieved a lot working together on financials and FMCG whilst at Grey and I am loving the challenge of helping The Core Agency’s clients go from strength to strength.”

Jane Callister said: “Having worked with Simon while he was at Grey I am delighted that he has joined The Core Agency. We had a strong partnership working on brands including AXA, Simplot, OceanSpray and TAC and I know his strategic insights will prove invaluable to our clients.”

Since the start of the year The Core Agency has won work for the Australian Nursing & Midwifery Federation and The Fred Hollows Foundation, as well as growth from existing clients QBE Insurance, Sydney Airport Parking and RSVP.

Picture: Simon Rich and Jane Callister

Please login with linkedin to comment

simon rich the core agency

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]