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B&T > Marketing > Copy School Returns After A Year Of COVID Cancellations
Marketing

Copy School Returns After A Year Of COVID Cancellations

Staff Writers
Published on: 29th April 2021 at 8:47 AM
Edited by Staff Writers
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Places have begun filling for May’s Sydney Copy School — just 20 students max — following last year’s COVID cancellation.

Top ad industry tutors (plus a guest journalist) are kindly donating their time and, moreover, rich experience:

  • Tim Brown, Executive Creative Director, Enigma Communication
  • Jane Caro, Social Commentator, Writer and Lecturer
  • Karen Ferry, Creative Director
  • Andy Flemming, Creative Director, M&C Saatchi
  • Ted Horton, Chief Creative Director, Big Red
  • Jonathon Kneebone, Co-founder, Writer/Director, The Glue Society
  • Dennis Koutoulogenis, Creative, The Monkeys
  • Sinead Roarty, Creative Director, Godmother
  • Ralph Van Diyk, Founder and Executive Director, Eardrum

Copy School 2021 will run for five mornings Monday May 10 to Friday May 14. The fee is $495, payable now at copyschool.org.

Students will receive a real-world brief on the Monday morning and each student will present their campaign on the Friday morning.

Ray Black founded Copy School over 20 years ago in order to encourage highly effective, creative writing – big advertising ideas that sell for the client.

He handed his baby to his old partner John Bevins, who vowed as the new Chair to maintain Black’s focus on creative work that works, and to stay true to Black’s “give back” credo for Copy School.

With NewsMediaWorks merging last year into Premium Content Alliance, the patronage championed by NewsMediaWork’s CEO Peter Miller could not continue.

Copy School’s NewsMediaWorks Manager Kylie Hannah and Bevins decided to go it alone, pro bono, and in recent weeks registered Copy School as a not-for-profit entity, with copyschool.org as its new website.

Chris Taylor of the Melbourne Copy School has also agreed to continue pro bono and, as Co-chair, he will run that school with Kylie Hannah.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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