The Newspaper Works has partnered with Copy School to launch in Melbourne. Copy School is designed to encourage the best quality copywriting across all advertising media and engages some of Australia’s leading advertising creative writers and creative directors to pass on their knowledge and experience.
Hosted by Sharms Consultancy’s Mark Sharman and running over five days, Copy School’s 20 students will hear from a range of the industry’s best talent who have agreed to be tutors including:
- Nigel Dawson – Creative Partner, Three Wise Men
- Ruth Lamberd – Senior journalist, Herald Sun/Sunday Herald Sun
- Paul Taylor – Executive Creative Director, M&C Saatchi Melbourne
- Ant Keogh – Executive Creative Director, Clemenger BBDO
- Sarah McGregor – Head of Copy, Leo Burnett Melbourne
- Jim Ingram – Executive Creative Director, Cummins & Partners
- Ron Mather – Director, It’s The Thought That Counts
- Ted Horton – Chief Creative Officer, Big Red Melbourne.
The Newspaper Works CEO Mark Hollands said: “Copy School has secured some of the most respected creative talent in the industry, who all give their time to teach the next generation of creative stars. The creative process is vital to the future of the advertising industry and we are pleased that Melbourne creative talent will benefit from the excellent Copy School program.”
The interactive workshops in Melbourne will focus on copywriting across all media including print, radio, TV and digital platforms. The course content will focus on briefs, developing narratives, storytelling for brands, headlines and editing and presenting to clients.
On day one, participants were given a real world brief that must be delivered on the final morning of the course.
Copy School will donate fees to Frontyard Youth Services, which is run by Melbourne City Mission. The course fee is fully tax deductible.