Coopers & Volley Team-Up To Create The XPA Sneaker: “Ideal Footwear For A Sunday Session”

Coopers & Volley Team-Up To Create The XPA Sneaker: “Ideal Footwear For A Sunday Session”
SHARE
THIS



Coopers and the makers of the good ol’ trusty Dunlop Volley, now simply known as Volley, have teamed up to create the Coopers XPA Volley.

Available through select venues from this week, the limited-edition sneaker features the distinctive purple colour of Coopers XPA, a beer that happily sits alongside B&T’s green tin favourite, Coopers Pale Ale, but above the god awful Sparkling Ale.

Cam Pearce, Coopers’ marketing and innovation director, said both brands had “a long and proud history” making products for Australians.

“Our brands are among the best known and loved in this country, so it made sense for us to join forces to create the ultimate Aussie footwear,” Pearce claimed.

Volley Australia marketing manager Sam Despotidis added that Volley and Coopers’ similar heritages made the partnership “an obvious choice”.

“When we put the call out to our fans on what collaborations they’d like to see, they asked for Coopers,” Despotidis said.

“Our customers value quality and having fun with their mates, which aligns with Coopers XPA drinkers and what they value.”

He added that the Coopers XPA x Volley deuce style sneaker would be “the ideal footwear for a Sunday session” or for “beers at the pub”.

Coopers and Volley have also designed XPA branded socks and caps.

The limited-edition sneakers are not available for purchase but can be claimed following XPA purchases at participating bottle shops or on-premise locations.

Customers who purchase a case of Coopers XPA at selected Bottle-O, Big Bargain and Cellarbrations stores nationally during the promotional period can claim a bonus pair of Coopers XPA Volleys, via the Volley website and while stocks last.

Additionally, for those enjoying a glass of XPA at their local, scratch and win cards will be available at more than 60 participating drinking venues across the country.

Prizes, including Volley sneakers, socks and caps, plus limited edition XPA enamel pins, will be while stocks last.

Coopers Brewery is a sixth-generation, family-owned company, and Australia’s largest Australian-owned brewery. The Coopers family has been making its famous ales since 1862.

Volley is an Australian sneaker brand that, since its beginning as a tennis shoe in 1939, has graced courts, roamed streets, and strutted across stages ever since.

For more information visit: volley.com.au/coopers

Please login with linkedin to comment

Coopers volley

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]