Coon Cheese Partners With Swimming Australia For Cheese Toastie Truck

Coon Cheese Partners With Swimming Australia For Cheese Toastie Truck

Swimming Australia and iconic Australian brand COON Cheese have joined forces in the race to Rio and beyond with the pair forming a two-year partnership that will commence on Thursday 31 March until 2018.

This partnership will see an Australian made and much loved brand, COON Cheese, play an active role at Swimming Australia national events with their reach also extending beyond the sporting fan to people far and wide across the country through the COON Cheese Toastie Truck.

The Coon Cheese Toastie Truck will travel the country, attending a wide range of events with $1 from every $2 COON Cheese Toastie sandwich going back to support the Swimming Australia Junior Dolphins Program.

coon cheese swimming australia1

The Junior Dolphins Program is a national initiative encouraging children to join their local swimming club and introduce them to the sport of swimming – a fun and exciting activity and a valuable life skill.

Swimming Australia chief commercial officer Chris Forbes said, “This is a perfect partnership for Swimming Australia, aligning with an iconic brand that will be supporting the development of future stars – and helping our fans to enjoy their events with great tasting toasted cheese sandwiches.

“Following on from the announcement of the Seven Network as our broadcast partner last year this is another step forward for Swimming Australia,” Forbes said.

In addition to the Coon Cheese Toastie Truck, the Dolphins brand will appear on COON Cheese packaging in supermarkets around Australia.

The general manager of marketing at COON Cheese, Ted Lawson said: “As swimming is the number one participation sport in Australia and we believe that all Australians should learn to swim this is the right partnership for Coon Cheese. We believe in promoting an active, healthy lifestyle one in which Coon Cheese and swimming can play an important role especially in children and young adults.

“The Coon Cheese Toastie Truck will be raising money for Swimming Australia by selling Toasties, hot off the griddle, which is comfort food that all Australians grew up with. We like to say that eating a Coon Cheese Toastie is like that feeling you get when Mum wraps you with a towel after a swim. Comfort never grows old.”

The partnership between COON Cheese, Swimming Australia and the Australian Dolphins Swim Team will actively launch in Adelaide at the 2016 Hancock Prospecting Australian Swimming Championships.

Fans will be able to come and taste the benefits of this partnership every day and night during the National Championships at the SA Aquatic & Leisure Centre in Adelaide from April 7 to 14 which is the start of the race to Rio for many aspiring young athletes.




Please login with linkedin to comment

coon cheese swimming australia

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]