Coon Cheese Partners With Swimming Australia For Cheese Toastie Truck

Coon Cheese Partners With Swimming Australia For Cheese Toastie Truck
SHARE
THIS



Swimming Australia and iconic Australian brand COON Cheese have joined forces in the race to Rio and beyond with the pair forming a two-year partnership that will commence on Thursday 31 March until 2018.

This partnership will see an Australian made and much loved brand, COON Cheese, play an active role at Swimming Australia national events with their reach also extending beyond the sporting fan to people far and wide across the country through the COON Cheese Toastie Truck.

The Coon Cheese Toastie Truck will travel the country, attending a wide range of events with $1 from every $2 COON Cheese Toastie sandwich going back to support the Swimming Australia Junior Dolphins Program.

coon cheese swimming australia1

The Junior Dolphins Program is a national initiative encouraging children to join their local swimming club and introduce them to the sport of swimming – a fun and exciting activity and a valuable life skill.

Swimming Australia chief commercial officer Chris Forbes said, “This is a perfect partnership for Swimming Australia, aligning with an iconic brand that will be supporting the development of future stars – and helping our fans to enjoy their events with great tasting toasted cheese sandwiches.

“Following on from the announcement of the Seven Network as our broadcast partner last year this is another step forward for Swimming Australia,” Forbes said.

In addition to the Coon Cheese Toastie Truck, the Dolphins brand will appear on COON Cheese packaging in supermarkets around Australia.

The general manager of marketing at COON Cheese, Ted Lawson said: “As swimming is the number one participation sport in Australia and we believe that all Australians should learn to swim this is the right partnership for Coon Cheese. We believe in promoting an active, healthy lifestyle one in which Coon Cheese and swimming can play an important role especially in children and young adults.

“The Coon Cheese Toastie Truck will be raising money for Swimming Australia by selling Toasties, hot off the griddle, which is comfort food that all Australians grew up with. We like to say that eating a Coon Cheese Toastie is like that feeling you get when Mum wraps you with a towel after a swim. Comfort never grows old.”

The partnership between COON Cheese, Swimming Australia and the Australian Dolphins Swim Team will actively launch in Adelaide at the 2016 Hancock Prospecting Australian Swimming Championships.

Fans will be able to come and taste the benefits of this partnership every day and night during the National Championships at the SA Aquatic & Leisure Centre in Adelaide from April 7 to 14 which is the start of the race to Rio for many aspiring young athletes.

Please login with linkedin to comment

coon cheese swimming australia

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]