Get your beer delivered straight to your ice hut, if that's, you know, what you're into.
It seems like ever since last December, when Amazon CEO Jeff Bezos said his company was working on drone prototypes that could one day deliver packages to doorsteps, the public has been imagining a world where we coexist with drones buzzing overhead.
Google has similar plans for drones, and now DHL has announced it will begin delivering medical supplies using drones in Germany.
There’s a chance these types of deliveries will remain highly specialised, of course, and the US Federal Aviation Administration (FAA) has been cracking down on the still largely unregulated technology. But that doesn’t mean there aren’t plenty of marketers and innovators out there thinking of new ways to use drones.
Over the past year, small businesses and major corporations alike have been using the machines to advertise products.
In January, Minneapolis-based Lakemaid Beer released an ad showing off a real-life service it created to ship beer to ice fishers on Minnesota’s Lake Waconia.
Nine has hired the help of recruitment company Spencer Stuart and Associates, as it begins its search for a new CEO. According to the Herald, Spencer Stuart and Associates has already been in touch with potential candidates in the last week. Nine has said it will look both internally and externally for a replacement. Much of […]
An Italian TV station has sparked nationwide outrage after it aired a segment offering tips to female viewers on how “shop in a sexy way”. The program called Detto Fatto (English translation: No Sooner Said Than Done) was broadcast on the state-owned channel Rai 2 and featured ballerina and pole dance teacher Emily Angelillo advising […]
triple j has announced that Bryce Mills and Ebony Boadu will take over triple j Breakfast in January 2021. Hailing from Moranbah via Woy Woy, 26-year-old Bryce Mills got his start in community radio, presenting on 2SER, before absolutely sweating triple j management to give him a job. Mills jumped at the chance to helm […]
Both Google and Facebook are both on the lookout for local content partners, according to reports, ahead of the introduction of the News Media Bargaining Code. The AFR has reported that Google has been in contact with Nine, News Corp and Seven West Media in recent weeks, to gauge the interest of a potential deal. The report […]
Global independent commerce innovator, eWave, has announced the appointment of Camille Baumann to the new role of chief customer officer. Baumann brings a wealth of expertise to eWave. Previously MD of Accenture’s Microsoft Business Group (Avanade), she was part of the Global Executive Leadership team, heading up APAC and Latin America regions to deliver Connected […]
In this guest post, Dear Stoyteller’s MD Mike Drysdale dissects the four big retailers Christmas’ TVCs and finds, in spite of COVID, they’re following a very familiar festive formula… This year more than ever, for businesses big and small, the Christmas ad campaign may feel like it’s make or break. What’s the theme? Nothing too […]
Chris Taylor will be leaving the Heart Foundation after almost three years as chief marketing officer. As the organisation’s first CMO, Talor had a mandate to establish a first-class marketing team to drive the Brand, Marketing and Digital strategies and support the organisation’s move into a new era as it transitioned from nine separate entities […]
In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled Australia’s beer drinking community—how to carry four schooner glasses at the one time. This tricky dilemma is hotly debated online among a passionate subculture of schooner carrying experts, with Facebook and Instagram groups devoted to […]
WPP AUNZ has today announced the return of the majority of salary sacrifices made by staff during the COVID-19 pandemic. Following the positive financial results for the business, and the announcement of return to full salaries in August, the news reinforces WPP AUNZ’s commitment to the wellbeing of its staff whilst recognising sacrifices made during unexpected circumstances. The decision offers […]
The Australian National University (ANU) is approaching the market for agency partners offering services in the following categories: creative services, public relations, marketing and brand for the next 3-7 years. ANU is a highly esteemed national institution known for its excellence in research and teaching and has been ranked as Australia’s number one university since 2004 […]