Get your beer delivered straight to your ice hut, if that's, you know, what you're into.
It seems like ever since last December, when Amazon CEO Jeff Bezos said his company was working on drone prototypes that could one day deliver packages to doorsteps, the public has been imagining a world where we coexist with drones buzzing overhead.
Google has similar plans for drones, and now DHL has announced it will begin delivering medical supplies using drones in Germany.
There’s a chance these types of deliveries will remain highly specialised, of course, and the US Federal Aviation Administration (FAA) has been cracking down on the still largely unregulated technology. But that doesn’t mean there aren’t plenty of marketers and innovators out there thinking of new ways to use drones.
Over the past year, small businesses and major corporations alike have been using the machines to advertise products.
In January, Minneapolis-based Lakemaid Beer released an ad showing off a real-life service it created to ship beer to ice fishers on Minnesota’s Lake Waconia.
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]