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B&T > Advertising > Cookie Monster Is The Latest Apple Brand Ambassador
Advertising

Cookie Monster Is The Latest Apple Brand Ambassador

Staff Writers
Published on: 18th March 2016 at 11:00 AM
Staff Writers
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Apple’s voice-recognition software Siri is so easy to use, even Sesame Street’s Cookie Monster can use it! In Apple’s newest ad for the iPhone 6s, Cookie Monster makes use of the hands-free option while he bakes cookies.

Check out the ad:

https://youtu.be/CCbWyYr82BM

The Siri function on the iPhone 6 and 6s has a new function where instead of holding down the Home button, users could just say “Hey, Siri” at any time.

The Cookie Monster joins a long list of celebrity talent which Apple has used in its recent advertising campaigns, including Stevie Wonder and Andra Day starring in Apple’s Christmas campaign, Jamie Foxx, Zooey Deschanel, U2 and its cute babies in its latest outdoor advertising of photos shot only on Apple products.

Perhaps the cuddly new ambassador is to distract everyone from the whole FBI versus Apple case which is plaguing the brand right now. 

Cookie Monster has been hamming it up in Australia at the moment to promote the 46th season of Sesame Street.

Next time me challenge @Wippa to a live cookie eating contest! https://t.co/9cXCwvKKKK

— Cookie Monster (@MeCookieMonster) March 17, 2016

Me had lots of fun trying new biscuits with @ChrissieSwan @MrSamPang and @JBrown at @nova100! #melbourne pic.twitter.com/bHc431SUmw

— Cookie Monster (@MeCookieMonster) March 17, 2016

.@MeCookieMonster had so much fun here we made him our first Lifetime ACMI Member! Stop by anytime #CookieMonster! pic.twitter.com/iSXGqbBsFm

— ACMI (@ACMI) March 17, 2016

Me now visiting @ACMI in #Melbourne. Me very cultured monster.

— Cookie Monster (@MeCookieMonster) March 17, 2016

Me practicing me footie skills with me new buddy @mattricho0! #melbourne #afl pic.twitter.com/m2ygXv9ogb

— Cookie Monster (@MeCookieMonster) March 16, 2016

Me having fun discussing me favorite kinds of cookies with @lehmo23 in #Melbourne! pic.twitter.com/IMPl81n38x

— Cookie Monster (@MeCookieMonster) March 16, 2016

Dis was painted by nine Aboriginal artists @MCA_Australia! Me now inspired to paint cookie with @elmo and @BigBird! pic.twitter.com/6ImrBZE5Bc

— Cookie Monster (@MeCookieMonster) March 14, 2016

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TAGGED: gomo, Luke Starr
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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