Content Marketing Players Storyation & NewsCred Unite

Content Marketing Players Storyation & NewsCred Unite

Award-winning Australian content agency Storyation has announced a strategic partnership with the world’s leading content marketing platform NewsCred.

By combining NewsCred’s cloud-based software with Storyation’s high-quality content, for the first time Australian and New Zealand brands can access a fully-integrated content marketing solution.

“Our partnership with NewsCred gives brands the opportunity to scale their content marketing efforts and effectively boost ROI,” says Storyation co-founder and commercial director Mimi Cullen (left in photo).

Shafqat Islam, CEO and Co-Founder of NewsCred adds: “Every brand has a story to tell. We firmly believe that the brands that will win in the future are the brands that think of content as a strategic asset across their organisation.

“We’re excited to partner with Storyation, Australia’s leading content marketing agency, and to help brands reach key audiences with compelling, valuable content.”

NewsCred was named a leader in the inaugural Gartner Magic Quadrant for Content Marketing Platforms in April 2018 positioned highest for “Ability to Execute” and furtherst to the right for “Completeness of Vision.”

Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka. NewsCred recently named Esti Frischling, former Director of Advisory Services in its New York office, as its first country manager for Australia.

A finalist for Global Agency of the Year (under 100 employees) at the Content Marketing Association Awards in the US, Storyation was launched in late 2013 by two former Fairfax Media executives Mimi Cullen and Lauren Quaintance (right in photo). Its clients include Energy Australia, Tourism NewZealand, Blackmores and MetLife.

The Storyation-NewsCred partnership will help brands to streamline their content marketing efforts from strategy and planning to production and performance tracking.

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