B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • The Growth Distillery
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Content Marketing: 10 Red Hot Tips On Giving Audiences What They Want
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Content Marketing: 10 Red Hot Tips On Giving Audiences What They Want
FeaturedMarketing

Content Marketing: 10 Red Hot Tips On Giving Audiences What They Want

Staff Writers
Published on: 17th March 2016 at 6:16 AM
Staff Writers
Share
3 Min Read
SHARE

Content marketing – the new buzzword that everyone is apparently now doing, even if they’re not doing it all that well.

But according to DWA head of intent APAC Aryeh Sternberg, there’s a sure-fire method that will kickstart your strategy, a method he divulged to both B&T and the many Ad:Tech attendees at yesterday’s conference.

So what are Sternberg’s top 10 data driven nuggets of gold when it comes to content marketing?

  1. Know your audience

Sternberg said it starts with listening to “what people are doing and why they are doing it”.

“You can’t just say your audience is men 34-40 living in Sydney and interested in technology. The more you know about people the more you can make an assumption about them and then get out there and test those assumptions.”

  1. Stop
  2. Look
  3. Listen

The next three steps are fairly self-explanatory, and according to Sternberg, involve identifying what competitors are doing, what’s being said and what’s not being said in the market.

“From a content perspective, are there conversations we can have?” he asked.

  1. Perception & Perspective

“The challenge is not just spitting out content. To get something out of it you have to let go of some control,” Sternberg added.

“On one end of the content marketing spectrum you’ve got advertorial and on the other end you’ve got editorial content that never mentions a brand, and then there’s everything in between.”

What needs to happen here involves keen observation and fresh perspectives that relate to your own audience.

  1. Content Journey
  2. Storytelling

“Every single person is an individual. What is your journey? Not everyone is going to consume content in the same way,” Sternberg said.

“One of the best content marketers was Barack Obama,” he added, citing his “yes we can” campaign and the exceptional story he told by getting out there.

  1. Co-Creation

“There’s a place for comments and people love hearing what other people thing,” Sternberg said. “Brands should look back at other mediums and ask, can we optimise other media?”

  1. Relevance
  2. Meaning

“When you engage with content you’re giving permission in a way. There’s a push-pull, and when you engage with content, you’re pulling,” Sternberg explained.

“But then marketers can’t just take your interest and throw marketing and content at you, they need to listen and give people what they want. Are [consumers] pulling more after they first engage?”

“How to make an experience better for the audience – that’s where content marketing is headed.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Arty Labs, budget airline, New Site, Openpool, phone call
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?