Content marketing agency, Mahlab, continues to grow its extensive in-house content team with the appointment of three new editors.
Mahlab founder and managing director Bobbi Mahlab said: “These talented editors bring further depth to our tech, finance, healthcare and consumer practices which will add additional value to our business and our clients.”
Graham Brown has joined the company from fintec leader Tyro and brings more than 20 years’ experience to the Mahlab team. He was editor at ninemsn for almost a decade and has held writing positions at Woolworths Group and Commbank.
Hafizah Osman has joined the business from IDG Communications where she was a deputy editor. Osman has spent the last eight years working as a journalist and editor at IDG Communications and Haymarket Media Group.
Natalie Raad is another recent editorial hire, working with the company’s healthcare practice. She has more than 15 years’ experience as an editor, journalist and communications officer.
Mahlab said: “Always on content programs require significant sector knowledge and the right infrastructure to ensure they are consistently delivering high quality, engaging content. The right people and systems are key to this.”
The appointments follow a milestone year for Mahlab including the opening of a London office, celebrating 20 years in business, and award wins including gold at BeFEST and the CMI and Pearl Awards in the USA Direct Advice 4 Dads program with health insurer, HBF.
Please login with linkedin to commentMahlab
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]