Choice has released a study claiming popular Nestle and Kellogg’s products use ‘health washing’ techniques to manipulate the Federal government’s Health Star Rating (HSR) scheme.
The HSR is the front-of-pack labeling which rates the overall nutritional profile of packaged food and assigns it a rating from ½ a star to 5 stars. The more stars, the healthier the choice. Choice has identified popular products, like Nestle’s Milo, Kellogg’s Fruit Loops and Crunchy Nut Cornflake Clusters, are fudging the health star labeling system to get a higher rating.
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