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B&T > Advertising > Connected craze moves to your mouth
Advertising

Connected craze moves to your mouth

Staff Writers
Published on: 7th May 2014 at 1:30 PM
Staff Writers
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We have connected watches, glasses and TVs but now the craze of connecting everyday items has moved into dental hygiene with a new connected toothbrush by Oral-B.

Procter & Gamble’s Oral-B brand briefed crowdsourcing platform eYeka to find original ideas on what the product could offer consumers

 In 22 days, Oral-B had received 67 ideas from 24 different countries.

For more on the ideas and the competition click here. 

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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