We have connected watches, glasses and TVs but now the craze of connecting everyday items has moved into dental hygiene with a new connected toothbrush by Oral-B.
Procter & Gamble’s Oral-B brand briefed crowdsourcing platform eYeka to find original ideas on what the product could offer consumers
In 22 days, Oral-B had received 67 ideas from 24 different countries.
For more on the ideas and the competition click here.
