Consumer lifestyle PR agency, Connect PR, has won a string of new clients, expanding their growing health and wellness portfolio.
Australian Organic, The George Institute of Global Health, and Naturally Good Expo have all appointed the agency as their PR partner for 2019.
Connect PR’s other current clients in the health and wellness space include Life Health Foods’ vegan food brands Vegie Delights, The Alternative Dairy Co. and Naked Kitchen; Sanitarium Weet-Bix Kids TRYathlon; Össur Australia and online posture program The Invisible Exercise.
To kick off the 2019 partnership for Australian Organic, Connect PR has engaged popular media personalities and health coaches Luke Hines and Elle Halliwell to be the organisation’s ambassadors with major campaigns kicking off this month.
Australian Organic is the peak industry body responsible for ensuring organic standards in Australia are upheld, and supports the organic industry across the supply chain, from primary producers through to retailers.
For The George Institute of Global Health, Connect PR will provide support in launching key research data and projects over the coming months.
The organisation conducts clinical, population and health system research aimed at changing health practice and policy worldwide.
Established in Australia and affiliated with UNSW Sydney, it also has offices in China, India and the UK, and is affiliated with the University of Oxford.
The Naturally Good Expo will be held from June 2 to 3 at the International Convention Centre in Darling Harbour.
As the largest B2B event for healthy retailers, brands and practitioners in the Southern Hemisphere, Connect PR will spearhead this year’s communications strategy to drive brand awareness while engaging retailers, exhibitors and consumers on the growing natural health industry.
Connect PR’s expertise in the vegan lifestyle space has been cemented over the past 12 months working with Life Health Foods on successful campaigns and strategies for the launch of their vegan cheese brand The Alternative Dairy Co.
The Alternative Dairy Co. is a collaboration with actor Lincoln Lewis for Naked Kitchen.
Vegie Delights’ campaigns have included securing former Olympian Stephanie Rice as celebrity ambassador for Veganuary – Feel Vegie Good (January 2019) and World Vegan Month (November 2018).
The campaigns included influencer engagement, social media management, content development (video, written and eCookbook), media and influencer events and sampling activations at Newtown Festival and Coles HQ in Melbourne.
Connect PR managing director Megan Rose (featured image) said the agency has had great success in getting out core messages about healthy living and the environment over a variety of innovative campaigns.
Rose said: “The health and wellness industry is now worth an estimated $400 billion globally with many Australians now saying that living a healthy lifestyle is of paramount importance to them.
“This sector continues to grow at a rapid pace and we are passionate about driving brand engagement for our clients in this space by offering value-added and meaningful conversations for consumers who want to be inspired to improve their overall wellness in a competitive market.”
She added: “Nowadays people are much more physically and mentally health-conscious compared to years gone by.
“They also care a lot more about issues such as environmental sustainability, the planet, animal welfare and future generations, so we’re at the forefront of tapping into consumer consciousness.”
Twitter was forced to make the unprecedented decision to disable the ability of verified accounts to send tweets following a major hack. The hack saw Barack Obama, Joe Biden, Bill Gates, Elon Musk, Kanye West and Michael Bloomberg attempting to fool their millions of followers with a Bitcoin scam. As well as these major political […]
Acast Marketplace now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the […]
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]