Confronting Short Film Launched To End Online Sexual Abuse In The Philippines Via TBWA/SMP Philippines

Confronting Short Film Launched To End Online Sexual Abuse In The Philippines Via TBWA/SMP Philippines
SHARE
THIS



A campaign of the Australian Government in partnership with UNICEF, Save the Children Philippines, and The Asia Foundation, SaferKidsPH was created to address the rise in online sexual abuse and exploitation of children (OSAEC) in the Philippines.

In 2018 alone, there was an estimated minimum of 600,000 photos of naked, sexualized, and abused Filipino children as young as three months old were shared and sold online.

Working hand in hand with government partners, civil society, youth groups, and members of the private sector, SaferKidsPH aims to inform the public of the horrifying realities faced by these child victims.

Watch the TVC below:

Within 24 hours of being posted, the SaferKidsPH film drew over 1.5 million views, and thousands of shares, with netizens reacting in shock, anger, and sadness at the crimes being committed.

Many of the comments decried the inhuman treatment that produced OSAEC, vehemently denouncing those who would inflict such atrocities on children. Profoundly unsettling, the film is boldly effective in getting its point across.

According to UNICEF corporate alliances officer Georgina Belardo, the film is a crucial component of SaferKidsPH’s mission to spread awareness and create a conversation that would otherwise be left unheard.

Belardo said: “The increasing incidents of OSAEC in Filipino children is rising every year.

“People are not educated on how to protect their children and keep them safe online, so we needed to create this campaign to highlight the risks to children.”

As an introduction to the world of online sexual exploitation, the film is nothing less than devastating.

As the initial salvo of a six-year campaign, the film merely marks the beginning of an ongoing battle that SaferKidsPH is determined to win.

Film Credits:

Chief Creative Officer: Melvin Mangada

Executive Creative Director: Bryan Siy

Creative Director: Ryan Caidic

ACD: James Mendoza

Art Directors: James Mendoza,and Angel Villanueva

Illustrator: Paul Castro

Copywriters: Bryan Siy and Kyla Caparas

Client Service Director: Kathy Cosico

Account Director: Alexandra Huang

Strategic Planning Director: Issa Ignacio

Strategic Planner: Jhazel Mendoza

Strategic Director: Chino Testado

Senior Media & Analytics Manager: Ingrid Papa

Director: Petersen Vargas

Editor: Hann Marcelino

Producer: Mich Dela Cruz

Sound Arranger: Jasper Perez and Jigo Viriña

Sound Engineer: JM Leano

Production House: How’s Everything

Audio Production House: Soundesign Manila

Client: UNICEF

Georgina Belardo, Corporate Alliances Officer

Atty. Marj Ardivilla, Child Protection Specialist

Atty. Mitch Muñoz, Child Online Protection Coordinator

 

 

Please login with linkedin to comment

SaferKidsPH SMP Philippines tbwa unicef

Latest News

Four Barriers To Overcome For Disruptive Innovation
  • Opinion

Four Barriers To Overcome For Disruptive Innovation

Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]

Opinion

by B&T Magazine

B&T Magazine
Repco Unveils “Bringin’ The Bathurst” Campaign Via Thinkerbell
  • Campaigns

Repco Unveils “Bringin’ The Bathurst” Campaign Via Thinkerbell

With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.

Independent Agency Indago Digital Adds Four New Clients
  • Marketing
  • Technology

Independent Agency Indago Digital Adds Four New Clients

Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday
  • Marketing

DDB Honours Legacy Of First Copy Chief Phyllis Robinson On Her 100th Birthday

Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]

Make A Wish Foundation Names Mindshare New Zealand As Media Partner
  • Media

Make A Wish Foundation Names Mindshare New Zealand As Media Partner

Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]

The Australian Marks 10 Years Digital Subscription Milestone
  • Media

The Australian Marks 10 Years Digital Subscription Milestone

The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]

PodSpot Studios Expand To Sydney & Gold Coast
  • Media

PodSpot Studios Expand To Sydney & Gold Coast

PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]