Confirmit and emotion recognition pioneer, Affectiva, have united to create cutting-edge market research and Voice of the Customer solutions that will provide deeper insights into customer behaviour.
Affectiva’s sophisticated emotion recognition technology embedded into Confirmit Horizons surveys will enhance Market Research and VoC programmes by analysing a respondent’s reaction to videos.
The combined solution will help organisations better understand customer opinion and predict loyalty, enhance product and service offerings, improve A/B advertising concept testing, determine media spend, benchmark in-market campaigns and quantify attention, engagement and emotion in general.
“Emotions influence every aspect of our lives and yet in an increasingly digital world, too often emotions are missing from analysis,” Terry Lawlor, EVP product management at Confirmit, said.
“The partnership with Affectiva meets the growing need from Confirmit’s global customer base for more in-depth and innovative insight into the impact of emotion on behavioural patterns and future actions.”
Affectiva’s sophisticated emotion recognition technology captures and measures unconscious responses and unbiased consumer reactions.
Its’ emotion recognition classifiers achieve up to 98 per cent accuracy in situations where emotions occur naturally and in the moment.
The solution can be embedded into a Confirmit Horizons survey to enhance any MR or VoC programme by analysing a respondent’s reaction to videos. Respondents are seamlessly transferred between the platforms for the facial emotion detection portion of the research.
Emotion data is then viewed on Affectiva’s purpose-built dashboard or combined with the Confirmit survey data to provide the context of other important factors.
“Affectiva complements our comprehensive suite of research solutions whilst enabling us to extract deeper insight from research surveys and VoC programmes,” Lawlor said.
“Organisations are increasingly aware of the need to make better business decisions based on in-depth insight, and we are pleased to be working with Affectiva to dive deeper into respondent and customer emotions and behaviours.”
Lawlor said the role of emotion in consumer decision making was proven.
“Forrester used data from more than 45,000 US consumers to understand the role that the effectiveness, ease, and emotion of CX play in creating customer loyalty,” he added.
“Emotion – how an experience makes the customer feel — contributed most to customer loyalty in 17 of the 18 industries that we studied.”
“The incorporation of emotional intelligence into research programmes and customer experience surveys enables organisations to truly understand and analyse the emotional responses of their customers at the point of experience,” Dr. Rana el Kaliouby, CEO at Affectiva, said.
“We are delighted to have joined forces with Confirmit as they seek to broaden the insight agenda to include emotion more thoroughly.”
The Affectiva solution is immediately available.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]