Concrete Playground has announced a series of new hires and internal promotions that underline an ambitious commercial growth strategy for 2019.
The four new hires include: Natalie Ratcliffe , operations director; Whitney Higginson, senior business manager; Belle Stewart, senior business manager and Jane Ryan, project manager.
The following two internal promotions have also been made: Tahlia Phillips, commercial director and Jarrod Kris, partnerships director.
In 2018, Concrete Playground executed major commercial content partnerships with American Express, Samsung, Heineken, LVMH Moët Hennessy, Diageo, Mitsubishi, Tourism New Zealand and Zantac, increasingly providing major brands with direct access to its readership through activations and events, amplified across its on- and off-platform channels.
Concrete Playground’s founder and director, Rich Fogarty, has made the recent changes to further drive Concrete Playground’s commercial partnerships for brands across the lifestyle, tourism, automotive, finance, FMCG, hospitality, technology and arts sectors.
Fogarty said: “Concrete Playground has been growing its audience and revenue for almost a decade now thanks to the expertise, drive and passion of our team.
“We place a great emphasis on finding and developing the best and brightest new media thinkers in our space, giving people the tools, support and autonomy they need to deliver what will hopefully be some of the best work of their careers.”
“As we roll out new products and campaigns in 2019, we will continue to focus on attracting innovative marketers, agencies and brands who are seeking to engage socially-active millennials in new, authentic and interesting ways”.
Please login with linkedin to commentconcrete playground
Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]
Despite a strong launch on Sunday night, Dancing With The Stars: All Stars had a drop of 186,000 for Monday night’s show, ultimately waltzing away with 558,000 viewers. Episode two introduced a new group of competing celebrities and saw model and actress Erin McNaught get eliminated after her Viennese waltz failed to win over the […]
David Beckham has been announced as the new global brand ambassador of Maserati and has revealed his first work for the famous Italian marque. The accompanying TVC sees Beckham, 45, doing donuts in a Miami parking lot with his new Maserati SUV, the Levante Trofeo, all while dressed as an extra from Miami Vice. The […]
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]
Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]
Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately. Plush Sofas is a national retailer founded in Victoria over 20 years ago with a retail network of 46 showrooms across Australia. It is the leading sofa and lounge specialist, known for high-quality products, customisable range, […]
H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]
One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]
Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new […]
Kay Bretz (main photo), author of Turning Right: Inspire the Magic, is a facilitator of transformation, executive coach, inspirational speaker and ultra-marathon runner in his spare time. In this guest spot, he dissects the merits of the “fact VS gut” instinct debate… Throughout my life I learned that being rationale was paramount. My parents taught […]