Concrete Playground has announced a series of new hires and internal promotions that underline an ambitious commercial growth strategy for 2019.
The four new hires include: Natalie Ratcliffe , operations director; Whitney Higginson, senior business manager; Belle Stewart, senior business manager and Jane Ryan, project manager.
The following two internal promotions have also been made: Tahlia Phillips, commercial director and Jarrod Kris, partnerships director.
In 2018, Concrete Playground executed major commercial content partnerships with American Express, Samsung, Heineken, LVMH Moët Hennessy, Diageo, Mitsubishi, Tourism New Zealand and Zantac, increasingly providing major brands with direct access to its readership through activations and events, amplified across its on- and off-platform channels.
Concrete Playground’s founder and director, Rich Fogarty, has made the recent changes to further drive Concrete Playground’s commercial partnerships for brands across the lifestyle, tourism, automotive, finance, FMCG, hospitality, technology and arts sectors.
Fogarty said: “Concrete Playground has been growing its audience and revenue for almost a decade now thanks to the expertise, drive and passion of our team.
“We place a great emphasis on finding and developing the best and brightest new media thinkers in our space, giving people the tools, support and autonomy they need to deliver what will hopefully be some of the best work of their careers.”
“As we roll out new products and campaigns in 2019, we will continue to focus on attracting innovative marketers, agencies and brands who are seeking to engage socially-active millennials in new, authentic and interesting ways”.
Please login with linkedin to commentconcrete playground
Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]