Concrete Playground has announced a series of new hires and internal promotions that underline an ambitious commercial growth strategy for 2019.
The four new hires include: Natalie Ratcliffe , operations director; Whitney Higginson, senior business manager; Belle Stewart, senior business manager and Jane Ryan, project manager.
The following two internal promotions have also been made: Tahlia Phillips, commercial director and Jarrod Kris, partnerships director.
In 2018, Concrete Playground executed major commercial content partnerships with American Express, Samsung, Heineken, LVMH Moët Hennessy, Diageo, Mitsubishi, Tourism New Zealand and Zantac, increasingly providing major brands with direct access to its readership through activations and events, amplified across its on- and off-platform channels.
Concrete Playground’s founder and director, Rich Fogarty, has made the recent changes to further drive Concrete Playground’s commercial partnerships for brands across the lifestyle, tourism, automotive, finance, FMCG, hospitality, technology and arts sectors.
Fogarty said: “Concrete Playground has been growing its audience and revenue for almost a decade now thanks to the expertise, drive and passion of our team.
“We place a great emphasis on finding and developing the best and brightest new media thinkers in our space, giving people the tools, support and autonomy they need to deliver what will hopefully be some of the best work of their careers.”
“As we roll out new products and campaigns in 2019, we will continue to focus on attracting innovative marketers, agencies and brands who are seeking to engage socially-active millennials in new, authentic and interesting ways”.
Please login with linkedin to commentconcrete playground
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]