Aleksandr and Sergei, the loveable CGI Russian meerkats who’ve graced our screens for over a decade, have been pulled from UK news broadcasts amid Russia’s ongoing invasion of Ukraine.
Price comparison website, Comparethemarket – which Aleksandr and Sergei constantly reminded viewers was different to their own website, ‘Comparethemeerkat’- announced it would pull their beloved ads during news bulletins to avoid seeming insensitive to the current conflict.
‘The Comparethemarket meerkats are fictional characters,” a Comparethemarket spokesperson told Daily Mail UK.
‘They have no association with Russia and the current situation. We are continually reviewing our advertising to ensure we’re being sensitive to the current situation.’
Fictional Russian meerkat billionaire, Aleksandr, and his tech whizkid sidekick, Sergei, first appeared on UK screens in 2009, before making their Aussie TV debut in 2012.
The campaign has been extremely successful for Comparethemarket, with the comparison company going from 16th to fourth most visited comparison website within a year of airing the ads.
Aleksandr and Sergei also became consumer favourites, with the former’s catchphrase, “Simples” being added to the Oxford English Dictionary in 2019.
In fact, Comparethemarket has become so reliant on the ads that of its estimated 2021 £90 million ($A165 million) UK marketing budget, roughly two-thirds was spent on TV campaigns alone.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]