financial comparison platform Compare The Market has once again used meerkats to remind Aussies to not be a ‘savings sleeper’ via VCCP.
The campaign, through creative agency VCCP, highlights why doing nothing may mean you are paying more than you need to for the same insurance.
In the TVC, we see young meerkat Oleg Orlov, continuing his introduction into the family business. This time, Oleg is touring the research wing where he learns about ‘Savings Sleepers’ – people who don’t take the time to check whether they’re being overcharged on their insurance renewals.
The meerkats get the situation safely under control with a better deal from Compare the Market.
Compare the Market’s general manager band, Michael Goodhew said: “Our new campaign is a rallying cry for all Australians to wake up and check their insurance renewal notice. By visiting Compare the Market to look for a better deal, Australians can avoid renewal rage.”
VCCP creative director, Paul Sharp, said: “The campaign hits home the reality of our brand message in its simplest form: It pays to compare.”
The campaign will run on TV, out-of-home, radio, online video and social activity.
Executive creative director: Scott Huebscher
Creative director: Paul Sharp
Contributing writers: Daniel Wood, Joe Van Trump
Producers: Sue Hind, Esme Fisher, Paul Friedmann
Senior account manager: Sannidhi Mehta, Daniel Wood
Group account director: Elizabeth Barnett
Managing director: Suzie Roberts
Strategy director: Josh Manning
Executive planning Director: Kim Feitelberg
Production company: Passion Pictures
Director: Dave Scanlon
Client: Compare the Market
Brand and campaign coordinator: Amber Hagan
Brand and campaign manager: Carolina Perez Rebolledo, Nikolah Best
General manager, Brand: Michael Goodhew
Chief marketing officer: Chris Catchpoole
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