Compare The Market’s Meerkats Return In ‘Simplesness’ Campaign Via VCCP Sydney

Compare The Market’s Meerkats Return In ‘Simplesness’ Campaign Via VCCP Sydney

Comparison service Compare the Market launched the next instalment of its Simplesness campaign to the nation on Sunday night via its latest TVC via VCCP Sydney.

The TVC – named ‘Million Rubles’ – which aired across freeview channels as well as Channel Seven, Nine, Ten, SBS and Foxtel, sees Compare the Market’s loveable meerkats brushing up on their local lingo at a dinner party in their new Australian home.

Neighbours Beryl and ‘Brian, Number 42’ try out some of Aleksandr and Sergei’s exotic food while celebrating the savings they’ve made through Compare the Market.

Compare the Market chief marketing officer Jennifer Williams said: “The Simplesness philosophy that underpins our ongoing campaign is designed to inspire Australians to stop putting reviewing and switching household policies into the ‘too hard basket’.

“Compare the Market’s comparison service empowers Australians to take back control of their finances, and save both time and money, by enabling consumers to easily compare and switch if they find a better value product.”

Australians should be ‘more like Beryl’ and stop wasting money on overpriced energy plans or unnecessarily expensive car insurance policies.

Part of Compare the Market’s Simplesness philosophy is to give people back the headspace and wallet space that is normally reserved for ‘boring’ jobs like reviewing insurance policies.

‘Million Rubles’ inspires Australians to use Compare the Market’s service then reap the rewards, enabling them to focus on more important things in life – which for Beryl was splashing out on a flamboyant outfit!

Williams said: “Unlike many of our TVCs that focus on one particular insurance category, ‘Million Rubles’ aims to demonstrate the breadth of Compare the Market’s comparison service.

“We offer a whole wallet of solutions, enabling consumers to compare and save across a wide range of insurance, personal finance and energy products.

“It’s customers that use us for multiple product comparisons that tend to enjoy the largest savings.”

Compare the Market has also launched a daily draw giveaway showcasing the breadth of its comparison service.

To be in with a chance of winning a daily prize of $1,000, consumers need to purchase a car, health or home insurance policy or an energy plan through Compare the Market before 2 March 2019 for automatic entry into the daily draw.

Campaign credits:

Creative Agency: VCCP Sydney

Executive creative director: Gary Dawson

Creative director: Paul Sharp

Account director: Edward Hughes

Senior account manager: Daniel Wood

Agency producer: Sue Hind

Production company: Passion Pictures

Director: Dave Scanlon

Executive producers: Anna Cunnington and Kate Goodwin

Producers: Sibylle Preuss and Lieke Noordink

Live action producer: Fiona McGregor




Please login with linkedin to comment

Compare The Meerkat

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]