Finance comparison website Compare the Market has announced the appointment of Jenny Williams as its chief marketing officer.
Williams brings with her more than 30 years’ experience in technology-driven marketing to the role, and is well-known for her digital expertise.
She joins Compare the Market from Ideagarden, where she led brand, digital and marketing transformations. Prior to that, she was the CMO at health fund HCF.
Commenting on her appointment, Williams said the role was “the perfect fit” for her.
“I have been a fan of the brand since launch, and having worked with one of Australia’s largest health funds, I hope to bring insights from both sides of the fence to further optimise our customers’ experience in their search for better prices,” she said.
“Compare the Market holds a position of trust among consumers who rely on its services to help them simplify the complex process of managing their everyday finances.
“Ultimately, we want to help consumers save money by enabling them to find products better-suited to their individual needs.”