We decided there has to be a better alternative to today’s advertising agency so we constructed a new business model and called it Traffic. Traffic is a total capability brand creation and brand transformation company specialising in building brand equity, ROI and shareholder value.We seek to be our clients’ primary marketing advisor by integrating the skills of:• A strategic brand management consultancy. • A full service advertising agency. • A branding and identity design firm. • A retail convergence communications company. • A digitally focused integrated marketing unit.