We decided there has to be a better alternative to today’s advertising agency so we constructed a new business model and called it Traffic. Traffic is a total capability brand creation and brand transformation company specialising in building brand equity, ROI and shareholder value. We seek to be our clients’ primary marketing advisor by integrating the skills of: • A strategic brand management consultancy. • A full service advertising agency. • A branding and identity design firm. • A retail convergence communications company. • A digitally focused integrated marketing unit.