Lifelounge exists to influence the audience that influences the mainstream - young people. We specialise in creating authentic brand connections with 16-35 year-old Australians. The always on, always connected. For more than 15 years, we’ve shunned the traditional discipline-focused approach of most creative agencies, becoming groundbreakers for segment specific communication through print ('Lifelounge' magazine), digital (Lifelounge.com, TheVine.com.au and Everguide.com.au), ideas and advertising (Lifelounge Agency), and research (The Lifelounge Sweeney Report). Our proprietary data and owned content platforms have shaped our forward-thinking 'Ideas, Knowledge and Community’ agency model, and are the foundations for creating engaging, insightful and innovative ideas for our clients