ICON has more than 2000 members across the Asia Pacific, including Australia, New Zealand, Singapore, Shanghai and Hong Kong. We are a network of B2B professionals working as marketers, sales leaders, business developers, customer engagement specialists and communicators, from sectors as diverse as accounting, legal, engineering, property and architecture, technology, management and more. Collectively with our members we act as an active knowledge, development and social network which connects industry giants with newcomers in order to develop relationships and share best practice. Launched more than two decades ago as community of professional services marketers, first as the Australian Legal Marketing Association (ALMA) and later as the Asia Pacific Professional Services Marketing Association (APSMA), we have evolved into an organisation which reflects the diversity, complexity and expertise of B2B specialists. Today, we are ICON. The network for B2B professionals and our approach is Connected Thinking. Our purpose is to support members to be inspired to innovate and deliver best practice, and to network and collaborate so that they can make a positive impact on their business and their career.