Haystac is a large, leading communications agency in Australia and New Zealand. The agency’s work focuses on corporate, consumer and community public relations. Haystac boasts a dedicated media unit comprising former journalists who carry out an acclaimed media training service. The agency also has a large digital PR and social media unit that identifies and engages influencers online. Haystac is home to the Australian and New Zealand chapter of global community investment tool, the London Benchmarking Group.