With its long standing history going back over 30 years, the Group is also proud of the fact that some of the team has been with the business for over 10 years. If ever the fabled martians were to land on our dusty planet, they’d likely figure General Pants Co to be a effervescent place where the young, rebellious and restless dress. Or at least recognise our striving ambition to comb the world looking for the finest edit of youth fashion brands to bring back to a store environment that combines basic and diverse influences from fashion, music, art and various urban subcultures and to create truly unique shopping experience. Since our humble beginnings as a specialty denim store in Sydney over 30 years ago, we’ve always made it our mission to be anchored in denim. Today General Pants Co proudly stocks the best in denim sourced both locally and globally, including Ksubi (Australia), Nudie Jeans Co (Sweden), Lee (USA), ST&ARD (Australia), Dr Denim (Sweden), Wrangler (USA), Cheap Monday (Sweden), Insight (Australia) and Levi’s (USA). Add to this our complete fashion offering, from head to toe, from brands Neon Hart (by Jess Hart) Stussy, One Teaspoon, We Rob Banks, Something Else, Vans, Westbourne Rovers, Insight, Arvust, Subtitled, Vanishing Elephant, Zoo York, Ben Sherman, Converse, Don’t Ask Amanda, Dr Martens, Alice in the Eve, Agent Ninetynine and more.