Data Scouts is a proven vendor technology agnostic Marketing Automation & CRM digital transformation methodology, designed to teach you the core principles of how to transform your prospect and customer marketing campaigns by implementing lifecycle Marketing Automation & CRM strategies across the acquisition, on-boarding, engagement and retention/loyalty stages of the customer journey. Data Scouts forms part of the Association for Data-driven Marketing & Advertising (ADMA)’s new IQ education courses and brings best-in-market tactical skills training to Australian marketers.